
Link Building From The Sites Your Buyers Already Read
Primal’s search engine optimisation (SEO) link building services earn links from relevant news, business and industry sites in Thailand and across the region, through editorial outreach and digital public relations (PR).
Brands That Work With Primal On Search

Links Are Still One Of Google’s Ranking Signals
Google uses links from other sites as one of the signals that decide which pages rank, and mentions on trusted publications help artificial intelligence (AI) assistants such as ChatGPT and Perplexity find and cite a brand. Bought links break Google’s spam policies and can lead to a manual action against the whole site. Primal neither buys nor sells backlinks. We earn each link through editorial outreach and digital PR, from sites your buyers in Thailand already read, and point it at the pages you need to rank.
What Our Link Building Services Cover
Our backlink building service has 6 parts. The strategy sets which come first for your site.
- Link Gap ReviewThe sites linking to you compared with the sites linking to the competitors who rank above you, with a list of the publications worth approaching.
- Editorial OutreachArticles, data and expert comment offered to the editors of relevant Thai and English-language news, business and industry sites, with the link placed in the body of the published page.
- Digital PRStories, research and expert comment from your brand pitched to journalists, so the coverage carries a link and a brand mention.
- Linkable ContentGuides, research and data on your site that writers have a reason to cite.
- Target Pages And Internal LinksNew links pointed at the service, product and category pages you need to rank, supported by links from your own content.
- Link Profile ReportsNew and lost links, anchor text and spam links tracked, with ranking changes on the target pages reported against the goals we agree at the start.
An Award-Winning SEO Agency
Link building at Primal is run by the search team behind these regional and global awards, including Agency Of The Year SEO at the Search Engine Land Awards.
See All Awards- WinnerAgency Of The Year SEOSearch Engine Land Awards
- WinnerBest Overall SEO Initiative EnterpriseSearch Engine Land Awards
- WinnerBest In-House TeamAPAC Search Awards
- ShortlistedBest Large SEO AgencyAPAC Search Awards
SEO Services At Primal
Links work best beside technical SEO and content. An integrated team runs them together.
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
Local SEO
Google Business Profile, maps and local search for brands with branches or service areas in Thailand.
E-commerce SEO
Category and product pages that rank on Google, on Shopify, WooCommerce or Magento.
Enterprise SEO
SEO for large sites with many pages, several teams and strict release processes.
International SEO
A unified search strategy across several countries and languages, with the right page shown in each market.
Google Penalty Recovery
Find what triggered a Google penalty, fix it and file the reconsideration request.
Content Marketing
Service pages, guides and articles written for buyers and for search.
AI SEO
Citations in ChatGPT, Gemini, Perplexity and Google AI Overviews for the questions your buyers ask.
ElevateSEO™
Primal’s AI Search and SEO solution for Google rankings and AI citations, with digital PR and editorial link building in an integrated program.

Link Building Services In Thailand
Primal’s search team in Thailand works from our Bangkok office at 29 Vanissa Building, Tower B, 14th Floor, Soi Chidlom, Ploenchit Road. For brands that sell in Thailand, the most relevant links come from Thai news, business and industry sites, in Thai and in English where your buyers read both. For brands that sell across the region, outreach extends to publications in other Southeast Asian markets with colleagues in Kuala Lumpur and Singapore.
How A Link Building Engagement Runs
Five stages, from the links you have today to new links earned from sites your buyers read.
Benchmark
Your current links compared with the links behind the competitors who rank above you for your target keywords.
Results From Our SEO Programs
Manufacturing
Teta Intertrade120% More Organic Sessions In 12 Months120%Increase in organic sessions0 to 105Monthly organic key events207AI referral sessions a month, from zeroTechnical and on-page fixes, then ElevateSEO™ with monthly Thai articles, richer product pages, digital PR and GA4 key event tracking for Teta Intertrade.View case study
Food And Beverage
Telephone Agar1,159% Increase In Overall Conversions In 6 Months434%Increase in organic traffic456%Increase in new users1,159%Increase in overall conversionsSEO for Telephone Agar’s website, with keyword research, regular blog content aimed at featured snippets, onsite fixes and link building.View case study
Media
Farawell13.33x Increase In Clicks In 3 Months4xIncrease in organic impressions13.33xIncrease in clicks2.48xIncrease in conversionsSEO for Farawell Funeral Services’ new website, from removing the noindex tags that kept it out of search results to keyword mapping and a backlink strategy.View case study
Your Link Building Questions Answered
Which sites will my links come from?
Sites that write about your industry or your buyers’ interests, with real readers and their own search visibility, in Thai, in English or in both, depending on what your buyers read. A good backlink sits in the body of an article, next to text about your topic, and points to a page you need to rank. Sites created only to sell links are left out.
How many backlinks do I need to rank higher?
There is no fixed number. Compare your links with the links of the pages that rank above you for your target keywords. A few links from relevant, trusted sites usually do more than many links from unrelated ones. For competitive keywords, links take months to change rankings, so the strategy sets targets by month.
Will my links be dofollow or nofollow?
A dofollow link is a standard link that passes ranking value to your page. A nofollow link carries a tag that asks Google not to pass that value, and Google treats the tag as a hint. Editorial links are mostly dofollow, and a natural link profile has both kinds. Every link in our reports shows its tag.
Does your link building include digital PR?
Yes. Digital PR means creating a story, a data set or an expert comment that journalists want to publish, then pitching it to them. The coverage brings links and brand mentions from news and industry sites, which can lift your Google rankings and make AI assistants more likely to mention your brand.
How do I choose a link building company in Thailand?
Ask to see links the agency has placed and the sites they sit on, how it finds publishers, whether any links are paid for, and how links are reported beside rankings. Be careful with any link building agency that sells a fixed number of links per month, because bought links break Google’s spam policies.
How much does link building with Primal cost?
Link building at Primal runs inside an ElevateSEO™ program. The fee depends on how many pages and markets the work covers and how much content and link work it needs. Scope is set after a 30-minute call.

Speak To Our Link Building Team
A 30-minute conversation with a senior search specialist from our Bangkok office about your links, your competitors’ links and the pages you need to rank.
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