CPAS Ads On Facebook And Instagram In Thailand
Primal runs collaborative ads, Meta’s Collaborative Performance Advertising Solution (CPAS), on Facebook and Instagram for brands with Shopee and Lazada stores in Thailand, measured on the orders in each store.
Ads Run On
- Facebook And Instagram
Brands That Work With Primal On Online Advertising
The Order Happens Inside The Marketplace
Many brands in Thailand sell through Shopee and Lazada stores as well as their own website. A standard Meta campaign that sends shoppers to a marketplace cannot see the order, so it cannot learn which ads bring purchases. With collaborative ads, the retailer shares a product catalogue and the purchase data for your products with your ad account, so the campaign optimises for orders in the store and the report shows the revenue.
What Our CPAS Marketing Covers
Collaborative ads have 6 parts, run by the same team as your other Meta campaigns. The media strategy sets which parts come first for your store.
- Retailer OnboardingThe request to Shopee or Lazada, the catalogue share and the ad account setup, on the terms each retailer sets for its program.
- Product SetsProducts grouped by category, new arrivals or promotion, so each campaign shows the range you want to sell.
- Catalogue AdsAds that pull your products and store prices from the retailer’s catalogue, plus video and image ads for launches and promotions.
- AudiencesShoppers who viewed your products in the store, lookalike audiences and broad targeting on Facebook and Instagram.
- Campaign DaysBudgets scheduled around the marketplace campaign days, such as 9.9, 11.11 and 12.12, and around your own promotions.
- ReportingOrders, revenue and return on ad spend (ROAS) in the retailer’s store, from the purchase data the retailer shares.
An Award-Winning Ecommerce Advertising Agency
Primal’s ecommerce and performance work has won Gold for Excellence In Retail And Shopper Marketing, for a Lazada campaign, and Gold for Performance Marketing at the Marketing Excellence Awards in Thailand.
See All Awards- GoldExcellence In Retail And Shopper MarketingMarketing Excellence Awards
- GoldPerformance MarketingMarketing Excellence Awards
- FinalistExcellence In Performance MarketingMarketing Excellence Awards
- FinalistExcellence In Data-Driven MarketingMarketing Excellence Awards
Advertising Services At Primal
Each paid channel has its own page. An integrated team manages them within a unified budget, so your marketplace, Google and Meta campaigns share the same targets.
Advertising
All paid channels managed within a unified budget against your lead and revenue targets.
Facebook Advertising
Facebook campaigns designed around leads, with creative tested to find what converts.
Instagram Advertising
Instagram Feed, Stories and Reels ads, run and reported with your Meta campaigns.
TikTok Ads
TikTok campaigns for reach, leads and online orders.
Google Shopping
Product feeds and Shopping campaigns for online stores.
Performance Max
Performance Max campaigns with the feeds, assets and conversion data they need to work well.
Collaborative Ads For Marketplace Stores In Thailand
Primal’s CPAS team in Thailand works from our Bangkok office at 29 Vanissa Building, Tower B, 14th Floor, Soi Chidlom, Ploenchit Road, for brands with Shopee and Lazada stores. Shopee and Lazada each run their own collaborative ads program, and each retailer decides which stores can take part. As a CPAS agency, Primal checks your store with the retailer first, then runs the CPAS ads alongside your in-platform marketplace ads and your Google Shopping campaigns.
How Primal CPAS Ads Work
Five stages, from the retailer program your store can join to a strategy that changes with the orders.
Eligibility
Which retailer programs your store can join, and what each retailer needs from you before it shares its catalogue.
Results From Our CPAS Campaigns
RetailSkinlabSkinlab515.96% Increase In 11.11 Revenue Compared To 10.10515.96%Increase in revenue477.78%Increase in purchases224.7%Increase in return on ad spend (ROAS)CPAS ads for Skinlab’s 11.11 campaign on Lazada, split into a teaser period and the mega sale day, with a range of ad formats and messages.View case study 
Retail
Satin368% Increase In Revenue In 6 Months385.3%Increase in number of purchases285.5%Increase in ROAS75%Lower cost per purchaseFacebook CPAS ads for Satin bedding on Shopee, with A/B tests on the ad creative and a new structure and budget allocation for seasonal campaigns.View case study 
Fashion
Sirena144% Increase In Purchases From Lazada CPAS Ads144%Increase in purchases from Lazada CPAS ads143%Increase in revenue211%Increase in return on ad spend (ROAS)A testing phase that found the best mix of creative content and budget for Sirena’s bridal shoe ads, with CPAS ads for its Lazada store.View case study
Your Collaborative Ads Questions Answered
Which stores can run collaborative ads with Shopee or Lazada?
Each retailer decides which stores can join its collaborative ads program. Primal checks your store with the retailer before any budget is set, and tells you what the retailer needs from you to share its catalogue.
How are collaborative ads different from Shopee or Lazada in-platform ads?
In-platform ads appear inside the Shopee or Lazada app, to people already shopping there. Collaborative ads run on Facebook and Instagram and bring people to your products in the store, including people who were not shopping at the time. Many stores run both, and Primal manages them together.
How do I choose a CPAS agency in Thailand?
Ask for CPAS case studies with figures from the retailer’s data, how the agency chooses product sets and audiences, and how campaigns change around marketplace campaign days. Check the agency’s partner status with Meta as well. Primal is a Meta Business Partner.
How soon can we judge a CPAS campaign?
Meta’s delivery system needs purchase data before its results settle, so Primal judges a new campaign on several weeks of orders. Marketplace campaign days also change results from week to week, so the report compares each period with a similar one.
Is CPAS worth it if my store already sells well on Shopee?
It is worth testing when your store has the stock, reviews and prices to turn new visitors into orders. Collaborative ads bring shoppers from Facebook and Instagram who may not have searched for your brand on the marketplace, and the report shows the revenue those ads bring.
How much do CPAS ads with Primal cost?
The media management fee depends on the number of channels and campaigns and the creative your campaigns need. Your ad spend is billed separately. Scope is set after a 30-minute call.
Speak To Our CPAS Team
A 30-minute conversation with a senior media specialist about your Shopee and Lazada stores, your catalogue and the orders you want from collaborative ads.
Request A ConversationOther Services You May Be Considering
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Paid media judged on leads and revenue, with spend shifted to the channels that return the most.
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Marketing Strategy
A strategy that sets the channels, the budget split and the targets before money is spent.