Performance Marketing On A Unified Budget Across Channels
Primal is a performance marketing agency in Thailand. From our Bangkok office, we manage search, social and video ads within a unified budget, judged on the leads and revenue each channel returns.
Brands That Trust Primal With Their Marketing
Every Baht Of Ad Spend Judged On What It Returns
Google and Meta each report their own conversions, and both can claim the same order. A performance marketing agency should judge spend on the leads and revenue in your own records, in Google Analytics 4 (GA4) or your customer relationship management (CRM) system, and then change the budget split toward the channels that return the most. Primal runs search, social and video ads this way, with targets for cost per lead or return on ad spend (ROAS) agreed before spend starts.
What Our Performance Marketing Services Cover
Our performance marketing services in Thailand have 6 parts. The media strategy sets which come first for your brand.
- Budget AllocationA budget split across search, social, video and marketplace ads, set from each channel’s cost per lead or return on ad spend.
- MeasurementConversion tracking in GA4, Google Ads and Meta checked against your CRM or store orders, so every channel is judged on the same numbers.
- TestingAds, audiences, bids and landing pages tested one change at a time, with each result recorded before the next test starts.
- Channel ManagementGoogle, Meta, TikTok and YouTube campaigns run by the integrated Primal team against the same targets.
- Landing PagesLanding pages checked for load speed, tracking and form completion, so the clicks you pay for turn into enquiries.
- Revenue ReportingA unified report on leads, revenue, cost per lead and ROAS by channel, against the agreed targets.
A Unified Report Across Every Channel
Google, Meta, TikTok and YouTube results read together, against the same targets, so more of the budget goes to the channels that bring customers.
Example report. The figures are for illustration.
- ConversionsLeads and orders, 90 days+31%vs prior 90 daysEach lead or order recorded once, across every channel.
- Blended ROASReturn on ad spend, 30 days4.6xGoogle · Meta · TikTokRevenue against spend, all channels.
- Channel MixShare of conversions
- Google Search38%
- Meta32%
- Performance Max18%
- TikTok12%
- Cost Per LeadAll channels, 30 days−18%vs prior 30 days
- −24%Meta
- −11%Google
- RevenueFrom paid media, 30 days+22%vs prior 30 daysMatched to orders in your store or CRM.
- New CustomersShare of orders, 30 days62%first-time buyers
- 38%Returning
How Primal Performance Marketing Works
Five stages that start with your own numbers and keep the budget where it returns the most.
Measure The Baseline
Cost per lead, return on ad spend and revenue by channel today, checked against your own records.
Results From Our Advertising Work
Fashion
CARNIVAL6,700% Increase In Transactions In 1 Month6,700%Increase in transactions8,412%Increase in revenue26.45xROAS from Facebook adsGoogle Search ads that reached CARNIVAL’s shoppers while they compared options, with tracking that showed the revenue from each channel.View case study 
Healthcare
SELFIE166% Increase In Revenue In 3 Months166%Increase in revenue73%Increase in enquiries on LINE60%Lower customer acquisition costGoogle Search and Facebook ads for SELFIE’s Impression Kits, with promotions, paid ads on influencer posts and a customer journey changed to send people to LINE.View case study 
Healthcare
UNC90% Increase In ROAS Year On Year90%Increase in return on ad spend (ROAS)66%Revenue growth63%Lower Meta cost per purchaseMeta message ads for UNC switched from an engagement goal to a purchase goal, aimed at the people most likely to buy.View case study
Awards For Our Performance Marketing
Primal’s performance marketing work has won Gold for Performance Marketing and Bronze for Excellence In Media Strategy at the Marketing Excellence Awards in Thailand, and was a finalist for Excellence In Performance Marketing, Excellence In Media Strategy and Excellence In Data-Driven Marketing.
See All Awards- GoldPerformance MarketingMarketing Excellence Awards
- FinalistExcellence In Performance MarketingMarketing Excellence Awards
- BronzeExcellence In Media StrategyMarketing Excellence Awards
- FinalistExcellence In Media StrategyMarketing Excellence Awards
- FinalistExcellence In Data-Driven MarketingMarketing Excellence Awards
Performance Marketing Services At Primal
Performance marketing sets the strategy and the budget split. Each channel in it has its own page, run by the same team, and paid search shares its keyword data with your search engine optimisation (SEO).
Advertising
All paid channels managed within a unified budget against your lead and revenue targets.
Marketing Strategy
A strategy that sets the channels, the budget split and the targets before money is spent.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Facebook Advertising
Facebook campaigns designed around leads, with creative tested to find what converts.
TikTok Ads
TikTok campaigns for reach, leads and online orders.
YouTube Ads
Video ads on YouTube, set up for reach or for action.
Your Performance Marketing Questions Answered
How do I choose a digital performance marketing agency?
Ask how the agency checks platform conversions against your own lead and order records, how it decides the budget split between channels, and for case studies that state return on ad spend or cost per lead. Primal is a Google Premier Partner, a Meta Business Partner and a LINE Agency Partner.
What do your performance marketing services include?
Budget allocation, conversion tracking, campaign management on Google, Meta, TikTok and YouTube, testing, landing page reviews and a unified report on leads and revenue. The media strategy sets which channels come first.
How long until performance marketing shows results?
Fixes to tracking can change what you see in the reports within weeks. Automated bidding needs several weeks of conversion data, and a steady cost per lead or return on ad spend usually takes a few months of testing. The strategy sets targets by month.
What is performance marketing, and is it worth it for my brand?
Performance marketing is advertising designed and judged on the leads, orders and revenue it brings in, not on clicks or reach alone. It is worth it when you can track the lead or order an ad produces and you know what a customer is worth to you. Where tracking is missing, the first step is to fix it, so spend can be judged on revenue.
Do you work with brands that sell on Shopee and Lazada?
Yes. We run Shopee in-platform ads and Collaborative Performance Advertising Solution (CPAS) campaigns, which send Meta audiences to your store on Shopee or Lazada, and report the marketplace orders beside your own site’s revenue. See our CPAS marketing services.
How much does performance marketing with Primal cost?
The media management fee depends on the number of channels and campaigns and the creative your campaigns need. Your ad spend is billed separately. Scope is set after a 30-minute call.
Speak To Our Performance Team
A 30-minute conversation with a senior performance marketing specialist about your channels, your tracking and the targets that matter to your revenue.
Request A ConversationOther Services You May Be Considering
Search Engine Marketing
Paid search on Google, run alongside your SEO so the two share keyword data.
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Conversion Rate Optimisation
Testing and changes that turn more of your existing visitors into leads and orders.