How do I choose an education marketing agency in Thailand?

Ask how the agency schedules campaigns around your intake dates, how it reports enquiries and applications by programme, and who does the work. Check that it runs search, AI Search and ads together for students and parents, and that it can run campaigns in other countries if you recruit students from them.

What do your education marketing services include?

SEO for programme, course and campus pages, AI Search citations, Google Ads for programme searches, Meta, TikTok and YouTube ads, open day and intake campaigns, and the tracking that ties each channel to enquiries and applications. The strategy sets which parts come first for your school or university.

How long until we see more enrolment enquiries?

Ads produce enquiry data as soon as tracking is in place, so campaigns for an intake can start a few months before it. Fixes to your website usually show within weeks. SEO for competitive programme searches usually takes several months, so it is best started well before the intake it supports.

Which platforms reach students and parents?

Google Ads and SEO reach students and parents when they search for a programme. Meta, TikTok and YouTube ads reach them in the areas and countries you recruit from, with campus and programme videos, and LINE Ads reach LINE users in Thailand. The split by programme is set by where your enquiries come from today.

Do you run campaigns for international students?

Yes. Primal runs search and ads across several countries from offices in Bangkok, Kuala Lumpur and Singapore, with pages and ads in the languages your students search in. The approach sets the countries, the budget for each and the intake each campaign supports.

Can you schedule campaigns around intake deadlines?

Yes. Campaign budgets increase in the months before each intake, landing pages carry the programme and the deadline, and the report shows enquiries and applications by programme each week, so budget goes to the programmes with places still open.

Do you write for parents as well as students?

Yes. Parents search for fees, accreditation and safety. Students search for programmes and campus life. Pages, ads and content are written for each group, in Thai and English as needed, and tracked apart from each other in the report.

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Education Digital Marketing For Schools And Universities

Primal designs education digital marketing for schools, universities and tuition centres in Thailand. Search engine optimisation (SEO), AI Search and ads run under an integrated strategy for each intake, reported on enquiries and applications.

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Integrated Education Digital Marketing

Primal has about 150 people across Bangkok, Kuala Lumpur and Singapore, and schools, universities and colleges in Thailand work with an integrated team in our Bangkok office. That team runs SEO for programme and course pages, Google Ads for programme searches, Meta, TikTok and YouTube ads for students and parents, and AI Search, with a unified report that ties each channel to enquiries and applications.

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Results Reported On Enquiries And Applications

Primal reports on enquiries, open day registrations and applications by programme and by channel, with the cost of each one. Where your admissions system can share the data, applications are matched to enrolments, so budget goes to the programmes and channels that bring students who enrol.

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About Our Solutions

Education Marketing Solutions Designed Around Intakes

An international school speaks to parents, a university speaks to students and their parents, and a tuition centre speaks to families in a few nearby areas, each with its own intake dates. Primal starts with the programmes you need to fill and the people who choose them, then maps out search, AI Search and ads around each intake.

Work With A Google Premier Partner In Thailand

Google gives Premier Partner status each year to the leading 3% of participating companies in a country, and Primal holds it in Thailand for 2026. With our Meta Business Partner, LINE Agency Partner and HubSpot Certified Partner status, the team gets early access to new ad products, joint strategy work with the platforms and beta tests, so new ad formats reach your intake campaigns early.

Case Studies

Results From Our Search And Ads Work

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FAQ

Your Education Marketing Questions Answered

How do I choose an education marketing agency in Thailand?How do I choose an education marketing agency in Thailand?Ask how the agency schedules campaigns around your intake dates, how it reports enquiries and applications by programme, and who does the work. Check that it runs search, AI Search and ads together for students and parents, and that it can run campaigns in other countries if you recruit students from them.
What do your education marketing services include?What do your education marketing services include?SEO for programme, course and campus pages, AI Search citations, Google Ads for programme searches, Meta, TikTok and YouTube ads, open day and intake campaigns, and the tracking that ties each channel to enquiries and applications. The strategy sets which parts come first for your school or university.
How long until we see more enrolment enquiries?How long until we see more enrolment enquiries?Ads produce enquiry data as soon as tracking is in place, so campaigns for an intake can start a few months before it. Fixes to your website usually show within weeks. SEO for competitive programme searches usually takes several months, so it is best started well before the intake it supports.
Which platforms reach students and parents?Which platforms reach students and parents?Google Ads and SEO reach students and parents when they search for a programme. Meta, TikTok and YouTube ads reach them in the areas and countries you recruit from, with campus and programme videos, and LINE Ads reach LINE users in Thailand. The split by programme is set by where your enquiries come from today.
Do you run campaigns for international students?Do you run campaigns for international students?Yes. Primal runs search and ads across several countries from offices in Bangkok, Kuala Lumpur and Singapore, with pages and ads in the languages your students search in. The approach sets the countries, the budget for each and the intake each campaign supports.
Can you schedule campaigns around intake deadlines?Can you schedule campaigns around intake deadlines?Yes. Campaign budgets increase in the months before each intake, landing pages carry the programme and the deadline, and the report shows enquiries and applications by programme each week, so budget goes to the programmes with places still open.
Do you write for parents as well as students?Do you write for parents as well as students?Yes. Parents search for fees, accreditation and safety. Students search for programmes and campus life. Pages, ads and content are written for each group, in Thai and English as needed, and tracked apart from each other in the report.