International SEO Services For Brands In Thailand
Primal’s international search engine optimisation (SEO) services prepare a site version and local content for each market you sell in, from our Bangkok office with colleagues in Kuala Lumpur and Singapore.
Brands Across Asia That Work With Primal
Each Market Searches In Its Own Words
Buyers in Thailand, Singapore and Malaysia search in different languages and use different words for the same product, and Google shows each of them the page version it judges right for their country. In Thailand, buyers search in Thai and in English, often for the same service. When a site sends unclear signals, Google can show the English page to a buyer in Thailand who searched in Thai, or split rankings between versions so that none of them ranks well. International SEO gives each market its own researched keywords, its own page version and the signals that tell Google where each version belongs.
What Our International SEO Services Cover
Our global SEO services have 6 parts. The strategy sets which come first for your markets.
- Market And Keyword ResearchSearch demand, keywords and competitors researched for each country and for each language your buyers use, Thai and English included.
- Site Structure Per MarketCountry domains such as .co.th and .sg, subfolders or subdomains, chosen for your markets and your team, with an address structure for every country version.
- Hreflang Set-UpHreflang tags are lines of code that tell Google which language and country each version of a page is for. We set them up and check them, so buyers see the version meant for them.
- Local ContentPages written for each market with local terms, currencies, examples and contact details, translated where buyers search in another language.
- Links In Each MarketLinks from publishers in each target country, earned through editorial outreach and digital public relations.
- Reporting By MarketRankings, organic leads and citations in AI answers reported per country and language against the targets agreed for each market.
An Award-Winning International SEO Agency
Primal’s search work across markets and languages has won Gold for Excellence In Search Marketing and Silver for Excellence In Multilingual Marketing at the Marketing Excellence Awards in Thailand, and has been shortlisted twice at the Global Search Awards.
See All Awards- GoldExcellence In Search MarketingMarketing Excellence Awards
- SilverExcellence In Multilingual MarketingMarketing Excellence Awards
- ShortlistedBest Global SEO Campaign LargeGlobal Search Awards
- ShortlistedBest APAC SEO CampaignGlobal Search Awards
Our Search Services
Each part of search has its own page. An integrated team runs them together across your markets.
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
Local SEO
Google Business Profile, maps and local search for brands with branches or service areas in Thailand.
E-commerce SEO
Category and product pages that rank on Google, on Shopify, WooCommerce or Magento.
Enterprise SEO
SEO for large sites with many pages, several teams and strict release processes.
Backlink Building
Links from relevant Thai and regional publishers, earned through editorial outreach.
Google Penalty Recovery
Find what triggered a Google penalty, fix it and file the reconsideration request.
Content Marketing
Service pages, guides and articles written for buyers and for search.
AI SEO
Citations in ChatGPT, Gemini, Perplexity and Google AI Overviews for the questions your buyers ask.
ElevateSEO™
Primal’s AI Search and SEO solution for Google rankings and AI citations, run as an integrated program.
SEO For Thai Brands Selling In Singapore And Malaysia
Primal has offices in Bangkok, Kuala Lumpur and Singapore. Our international SEO team in Thailand works from our Bangkok office at 29 Vanissa Building, Tower B, 14th Floor, Soi Chidlom, Ploenchit Road, and works with colleagues in Kuala Lumpur and Singapore. For Thai brands that also sell in Singapore and Malaysia, we manage the 3 markets together, with a version of the site for each country, hreflang tags that connect each version to the Thai one and content written from the searches in each market. If you need an SEO agency in Singapore that also covers Thailand, an integrated Primal team runs the strategy for both markets.
How An International SEO Engagement Runs
Five stages, from the markets you sell in today to a strategy for each country.
Markets
The countries and languages you sell in, the site version each market sees today and where you rank against local competitors.
SEO Results Across Asian Markets
Healthcare
Vejthani Hospital200% Increase In Bookings In 12 Months8M to 16MGrowth in web traffic2.4KKeywords on page 1 of Google200%Increase in bookings from international searchMultilingual SEO for Vejthani Hospital in 9 languages, with patient stories, doctor profiles and a faster website on mobile phones.View case study 
Food And Beverage
Eatigo13.5K Reservations In 5 Months100Keywords on page 1 of Google13.5KReservations11KCustomersMultilingual SEO for Eatigo in 5 markets across Asia, with keywords and content fitted to the language and culture of each market.View case study 
Travel And Hospitality
Horizon Village & Resort2x Increase In Organic Bookings In 6 Months2.3xIncrease in impressions81%Increase in clicks2xIncrease in organic bookingsHreflang tags so search engines could tell the Thai and English pages apart, rewritten content and clear meta titles for a Lanna-style resort in Chiang Mai.View case study
Your International SEO Questions Answered
How long does international SEO take to show results?
Hreflang and site structure fixes can change which version Google shows within weeks. A new country version usually takes several months of local content and links to rank for competitive keywords, because it starts with less history in that market.
How do I choose an international SEO agency?
Whether you hire a global SEO company or a regional agency, ask whether it has people in the markets you are entering, how it researches keywords in each language, how it sets up and checks hreflang tags and how it reports by country. Ask for SEO case studies from more than one market.
Should each country have its own domain?
It depends on your brand, your budget per market and who runs each site. Country domains such as .co.th and .sg tell local buyers the site is for them, while subfolders on one domain share links across markets. We recommend a structure after reviewing your markets and your current site.
Do you run SEO in Singapore and other markets?
Yes. Primal has offices in Bangkok, Kuala Lumpur and Singapore. The team at our Bangkok office runs international SEO for Thai brands expanding abroad and for overseas brands entering Thailand, with colleagues in Kuala Lumpur and Singapore for those markets.
What do your international SEO services include?
Keyword research for each country and language, site structure, hreflang set-up and checks, local content, links from publishers in each market and reporting by country, with citations in AI answers tracked by the same team. The strategy sets which parts come first.
How much does international SEO with Primal cost?
International SEO at Primal runs inside an ElevateSEO™ program. The fee depends on how many pages and markets the work covers and how much content and link work it needs. Scope is set after a 30-minute call.
Speak To Our International SEO Team
A 30-minute conversation with a senior search specialist about the markets you sell in, your site structure and the searches that matter in each country.
Request A ConversationOther Services You May Be Considering
Search Engine Marketing
Paid search on Google, run alongside your SEO so the two share keyword data.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Content Marketing
Service pages, guides and articles written for buyers and for search.
Marketing Strategy
A strategy that sets the channels, the budget split and the targets before money is spent.