Fintech And Finance Marketing Designed Around Applications
Primal is a finance marketing agency in Thailand for banks, fintech, insurers and wealth brands. We design search engine optimisation (SEO), AI Search and ads around applications and qualified enquiries, and report each channel against them.
A Fintech Marketing Agency In Bangkok
Primal is a fintech marketing agency working from our Bangkok office at 29 Vanissa Building, Soi Chidlom, with about 150 people across Bangkok, Kuala Lumpur and Singapore. For finance brands, an integrated Primal team runs SEO in Thai and English for product and comparison searches, AI Search work so ChatGPT, Gemini and Google AI Overviews cite your pages when people ask about financial products, and Google and Meta ads that send each click to a landing page with the right disclosures.
Results Reported On Applications
Fintech marketing is judged on applications, funded accounts and the cost of each, so Primal reports on those numbers by product and by channel. Where your systems can share it, applications are matched to approvals and funded accounts, so the report shows the cost of a customer rather than the cost of a click, and the disclosures on every ad and page are checked before each campaign goes live.
Finance Marketing Designed Around Each Product
A digital bank opening accounts and a wealth manager booking advisory calls need different searches, different pages and a different cost per application. Primal starts with the product, the buyer and what an approved application is worth to you, then maps out search, AI Search and ads around them, with the disclosures each product needs written into the ads and pages.
Work With A Google Premier Partner In Thailand
Google gives Premier Partner status each year to the leading 3% of participating companies in a country, and Primal holds it in Thailand for 2026. With our Meta Business Partner, LINE Agency Partner and HubSpot Certified Partner status, the team gets early access to new ad products, joint strategy work with the platforms and beta tests, so new ad formats reach your campaigns early.
Results For Finance And Payments Brands
Finance
Omise146% Increase In Leads In 3 Months146%Increase in leads325.7%Increase in sign-up conversions from Google Ads68%Lower cost per leadGoogle search ads for Omise in a semantic campaign structure, with remarketing lists, bidding tests and A/B tests of its landing pages.View case study 
Finance
Money Adwise120% Increase In Organic Conversions In 6 Months75%Increase in search visibility59%Increase in organic traffic120%Increase in organic conversionsSEO for Money Adwise’s website, compressing its images so the pages load faster while the pictures keep their quality.View case study 
FinanceA Leading Investment BrokerageA Leading Investment Brokerage9.51x Increase In Organic Key Events In 6 Months88%Increase in organic clicks2.37xIncrease in new users9.51xIncrease in organic key eventsSEO for an investment brokerage’s website migration, with every old address mapped to the new domain, duplicate pages consolidated and a content gap analysis for each service line.View case study
Your Finance Marketing Questions Answered
How do I choose a finance marketing agency in Thailand?How do I choose a finance marketing agency in Thailand?Ask for finance and fintech case studies with application or lead figures, how the agency handles the disclosures your products need, and how your compliance team reviews ads and pages. Check that search, AI Search and ads are managed together, so budget goes to the channel with the lowest cost per approved application.
What does your fintech marketing include?What does your fintech marketing include?SEO for product, comparison and how-to-apply pages, AI Search work, Google and Meta ads, landing pages with the right disclosures, app install campaigns where you have an app, and tracking from the first click to the approved application, so each channel reports what it produced.
How long until finance marketing shows results?How long until finance marketing shows results?Ads for financial products start once your ad account meets the platform’s requirements for financial services ads and your compliance team has approved the ads. They produce application data as soon as tracking is live. SEO takes weeks for technical fixes and months for competitive terms.
How do you handle the advertising requirements for financial products?How do you handle the advertising requirements for financial products?Ads and pages for banking, insurance and e-money products are written to be clear and not misleading, with the disclosures each product’s regulator requires. Ads for capital market products follow the advertising requirements that apply to those products. Your compliance team approves each item before launch.
Do you work with banks, fintech and wealth brands?Do you work with banks, fintech and wealth brands?Yes. Primal runs finance marketing for banks, digital banks, payments companies, insurers and wealth brands. The finance cases on this page are Omise, a payments company, a finance business and an investment brokerage. Insurers have their own page under Finance.
How do you track applications, not just clicks?How do you track applications, not just clicks?Each application form, call and app install is tracked to the search or ad that produced it, and where your systems allow, approved applications are matched back too. The report shows cost per application by product and channel, so budget goes to the campaigns whose applications get approved.
Can you work with our compliance team?Can you work with our compliance team?Yes. Ad copy, landing pages and content go to your compliance team before they run, with the required disclosures in place, and approved versions are kept on file. Review time is scheduled into the campaign calendar, so approvals do not hold a launch.
Speak To Our Finance Team
Tell us the products you market, the applications you need and how your compliance review works. A senior strategist looks at your website and current campaigns before the first call.
Services For Finance Brands
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
AI SEO
Citations in ChatGPT, Gemini, Perplexity and Google AI Overviews for the questions your buyers ask.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.