Property Marketing Agency For Project Launches In Thailand
Primal is a real estate marketing agency in Thailand for developers, coworking operators and property agencies. Search engine optimisation (SEO), AI Search and ads run under an integrated strategy, reported on registrations and viewings.
An Integrated Property Marketing Agency
Primal is a property marketing agency working from our Bangkok office at 29 Vanissa Building, Soi Chidlom, with about 150 people across Bangkok, Kuala Lumpur and Singapore. For a developer, the same Primal team runs SEO for project and location pages, Google ads for project and area searches, Meta and TikTok ads for registrations, and AI Search, with a unified report that ties each channel to registrations and viewings.
Results Reported On Registrations And Viewings
For developers, agencies and coworking operators, Primal reports registrations, calls, LINE messages and viewings by project and by channel, with the cost of each one. Every registration form and call is tracked to the search or the ad that produced it, and where your team records the outcome in a customer relationship management (CRM) system, the report also shows which channels brought the buyers who booked a unit, so budget goes to those channels in each launch phase.
Real Estate Marketing Solutions Designed Around Each Launch
A condominium launch needs different work from a housing project of detached houses and townhouses, or a coworking space that rents desks by the month. Primal starts with the project, the buyers or tenants it is for and the registrations you need by launch day, then maps out search, AI Search and ads around each phase.
Work With A Google Premier Partner In Thailand
Google gives Premier Partner status each year to the leading 3% of participating companies in a country, and Primal holds it in Thailand for 2026. With our Meta Business Partner, LINE Agency Partner and HubSpot Certified Partner status, the team gets early access to new ad products, joint strategy work with the platforms and beta tests, so new ad formats reach your campaigns early.
Results From Our Real Estate Work
Real Estate
Solar D29x Return On Ad Spend In The First Month3xIncrease in leads29xReturn on ad spend (ROAS)52%Lower cost per lead (CPL)Lead generation ads for Solar D with more than half of the budget on Google, a monthly review of real lead data and tests of creative formats and content types.View case study 
Real Estate
M.K. Real Estate Development310 Keywords On Page 1 Of Google In 12 Months1666%Increase in share of search0 to 10kOrganic sessions per month310High-volume keywords on page 1 of GoogleSearch engine optimisation, Google My Business listings, link outreach and an always-on Google Ads campaign for M.K. Real Estate Development after the launch of its new website.View case study 
Real Estate
ROOVTECT14.17x Increase In Organic Key Events In 7 Months2.2xIncrease in organic clicks3.2xIncrease in organic users14.17xIncrease in organic key eventsA technical review and clean-up of ROOVTECT’s hacked website, a new content structure and updated landing pages for search terms with a high intent.View case study
Your Property Marketing Questions Answered
How do I choose a property marketing agency in Thailand?How do I choose a property marketing agency in Thailand?Ask how the agency reports registrations and viewings by project, how it schedules campaigns around launch dates, and who does the work. Check that it runs search, AI Search and ads together, so a unified report shows which channel brought each registration, and that it checks every ad against the project details before it runs.
What does your property digital marketing include?What does your property digital marketing include?SEO for project, location and listing pages, AI Search citations, Google ads for project and area searches, Meta and TikTok ads for registrations, a landing page for each launch, and the tracking that ties each channel to registrations and viewings. The strategy sets which parts come first for each project.
How long until a launch campaign brings registrations?How long until a launch campaign brings registrations?Ads produce registration data as soon as the landing page, tracking and project details are in place. Fixes to your website usually show within weeks. SEO for competitive property searches in an area usually takes several months, so it is best started well before a launch.
What do you check before a property ad runs?What do you check before a property ad runs?Each line and image in an ad matches the project details your team has confirmed, such as unit sizes, facilities and the completion date. Those details go on each project’s landing page and ads, and every ad is checked against them before it runs.
Do you work with property agencies and coworking operators?Do you work with property agencies and coworking operators?Yes. For property agencies, the work focuses on listing and area pages, a Google Business Profile for each office and ads for enquiries. For coworking and office space, as in our work for JustCo, it focuses on searches by area and by type of space, reported on enquiries and tours.
Can you run campaigns for overseas buyers?Can you run campaigns for overseas buyers?Yes. Campaigns can reach buyers in Singapore, Hong Kong, China and elsewhere in the languages they search in, with buying and investment questions answered on the landing pages, and registrations reported by country.
What happens in the first month?What happens in the first month?A review of the project site and current campaigns, tracking for registrations, calls and LINE messages, the project details checked on every ad, an approach for each launch phase, and the first campaigns live. You see the strategy and the tracking before any budget goes to media.
Speak To Our Property Marketing Team
Tell us about the project, the launch date and the registrations you need. A senior specialist looks at your website and campaigns before the first call.
Services For Developers And Agencies
Facebook Advertising
Facebook campaigns designed around leads, with creative tested to find what converts.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
TikTok Ads
TikTok campaigns for reach, leads and online orders.