A Consumer Goods Marketing Agency For Brands In Thailand
Primal is a fast-moving consumer goods (FMCG) marketing agency in Thailand for food, drink, personal care and household brands. Search engine optimisation (SEO), AI Search, ads on Meta, TikTok and YouTube, and retail media on Shopee and Lazada run under an integrated strategy.
Reach And Orders On The Same Strategy
Primal works from our Bangkok office at 29 Vanissa Building, Soi Chidlom, with about 150 people across Bangkok, Kuala Lumpur and Singapore. For a consumer brand, an integrated Primal team runs Meta, TikTok and YouTube ads for reach, Collaborative Performance Advertising Solution (CPAS) ads that send shoppers to your Shopee and Lazada stores, and SEO and AI Search for the questions people ask before they buy, with a unified report across every channel.
Results Measured In Orders And Revenue
As an FMCG marketing agency, Primal reports on reach, orders, revenue and return on ad spend (ROAS). Meta, TikTok and YouTube campaigns report the people reached and the ad recall from brand lift studies, CPAS and Shopee and Lazada ads report the orders in each store, and SEO and AI Search report the questions your pages answer. A unified report shows them side by side, so budget goes to the channels that sell.
FMCG Marketing Designed Around Where Shoppers Buy
A drink brand sold mostly in supermarkets and convenience stores needs different work from a personal care brand that sells most of its stock through Shopee and Lazada. Primal starts with where your products are bought today, in stores, on marketplaces or on your own site, then maps out search, AI Search, social ads and retail media around those channels.
Work With A Google Premier Partner In Thailand
Google gives Premier Partner status each year to the leading 3% of participating companies in a country, and Primal holds it in Thailand for 2026. With our Meta Business Partner, LINE Agency Partner and HubSpot Certified Partner status, the team gets early access to new ad products, joint strategy work with the platforms and beta tests, so new ad formats reach your product launches early.
Results For Consumer Brands
RetailSkinlabSkinlab515.96% Increase In 11.11 Revenue Compared To 10.10515.96%Increase in revenue477.78%Increase in purchases224.7%Increase in return on ad spend (ROAS)CPAS ads for Skinlab’s 11.11 campaign on Lazada, split into a teaser period and the mega sale day, with a range of ad formats and messages.View case study 
Retail
Sabai arom6900% Increase In Goal Completions In 6 Months461.0%Increase in impressions212.4%Increase in clicks6900%Increase in goal completionsSearch engine optimisation for Sabai arom, an essential oil brand, from keyword research to informative content for its audience and an on-site review of its website structure.View case study 
Retail
Huxley250% Increase In ROAS Over Past Banner Campaigns250%Increase in ROAS over past banner campaigns10xLower cost per click than past banner campaigns721Purchases in the Brand Day campaignFacebook CPAS ads for Huxley’s Lazada store, with dynamic carousel ads for prospecting in place of the past banner campaigns.View case study
Your FMCG Marketing Questions Answered
How do I choose an FMCG marketing agency in Thailand?How do I choose an FMCG marketing agency in Thailand?Ask for consumer brand case studies with order and revenue figures, how reach and orders are reported together, and who in the team works on your brand. Check that the agency runs social ads, search and marketplace ads under an integrated strategy, so a TikTok campaign and the Shopee searches that follow it appear in the same report.
What do your FMCG marketing services include?What do your FMCG marketing services include?Meta, TikTok and YouTube ads for reach and new launches, CPAS ads with Shopee and Lazada, Shopee in-platform ads, Google Shopping, SEO and AI Search for product questions, and the tracking that ties each channel to orders. The strategy sets which parts come first for your brand.
How long until FMCG marketing shows results?How long until FMCG marketing shows results?Ads produce reach and order data as soon as tracking is in place. Search fixes take weeks to show, and rankings for competitive terms take months. Reviews are set at 30, 60 and 90 days, and the report shows reach, orders and revenue by channel on one page, so budget can change early.
Do you run retail media on Shopee and Lazada?Do you run retail media on Shopee and Lazada?Yes. CPAS ads send shoppers from Facebook and Instagram to your products in Shopee or Lazada and are measured on the orders there, and Shopee in-platform ads reach people already searching the marketplace. Both are reported next to your own store and TikTok Shop, so you see the cost per order on each.
Do you work with brands sold mainly in supermarkets?Do you work with brands sold mainly in supermarkets?Yes. When most units sell in stores, the strategy puts more weight on reach and search: YouTube, Meta and TikTok ads for awareness, and SEO and AI Search so your brand appears when people look up products, ingredients or where to buy. Reports track reach, searches for your brand and online orders.
Can you run TikTok Shop?Can you run TikTok Shop?Yes. TikTok Shop campaigns, affiliate creators and live selling can run under the same strategy as Shopee, Lazada and your own store, with orders from each reported side by side. Creative is made for TikTok rather than reused from other channels.
Do you work with distributors and retailers on shared campaigns?Do you work with distributors and retailers on shared campaigns?Yes. Campaigns can send shoppers to a retailer’s store or marketplace listing as well as your own, and CPAS ads let the retailer’s data measure the orders. The report shows reach and orders by retailer.
Speak To Our FMCG Team
Tell us where your products sell today, in stores and online, and the targets you need to reach. A senior specialist looks at your search presence, social ads and marketplace stores before the first call.
Services For Consumer Brands
CPAS Ads
Collaborative Performance Advertising Solution (CPAS) campaigns with retailers such as Shopee and Lazada, measured on retailer orders.
Google Shopping
Product feeds and Shopping campaigns for online stores.
TikTok Ads
TikTok campaigns for reach, leads and online orders.
YouTube Ads
Video ads on YouTube, set up for reach or for action.