A Retail Marketing Agency For Stores And Online Orders
Primal is a retail marketing agency in Thailand for fashion, sporting goods and home brands. Search engine optimisation (SEO), AI Search and ads on Google, Meta and Shopee run under an integrated strategy for your stores and your online shop.
A Unified Strategy For Stores And Online Orders
Primal runs retail marketing from our Bangkok office at 29 Vanissa Building, Soi Chidlom, with about 150 people across Bangkok, Kuala Lumpur and Singapore. For a retailer, an integrated Primal team runs local SEO so each store appears in Google Maps, ecommerce SEO for category and product pages, Google Shopping and Performance Max for product ads, and Meta ads for new collections, with a unified report across your stores and your online shop.
Results Reported On Revenue And Orders
As a retail marketing agency, Primal reports on revenue, orders and return on ad spend (ROAS) for your stores and your online shop. Online orders are tracked to the search or the ad that brought them, store visits and direction requests come from Google Business Profile and Google Ads store visit data, and marketplace orders on Shopee and Lazada are shown beside your own site, so you can see which channel each part of your revenue came from.
Retail Marketing For Stores And Online Shops
A retailer with stores in several provinces and an online shop needs local search for each store, category and product pages that rank on Google, and ads that reach shoppers on Google, Meta and the marketplaces. A brand that sells mostly through Shopee and Lazada needs a different mix. Primal starts with where your orders come from today, in store and online, then maps out search, AI Search and ads around them.
Work With A Google Premier Partner In Thailand
Google gives Premier Partner status each year to the leading 3% of participating companies in a country, and Primal holds it in Thailand for 2026. With our Meta Business Partner, LINE Agency Partner and HubSpot Certified Partner status, the team gets early access to new ad products, joint strategy work with the platforms and beta tests, so new Shopping and catalogue ad formats reach your campaigns early.
Results For Retail Brands
Fashion
CARNIVAL6,700% Increase In Transactions In 1 Month6,700%Increase in transactions8,412%Increase in revenue26.45xROAS from Facebook adsGoogle Search ads that reached CARNIVAL’s shoppers while they compared options, with tracking that showed the revenue from each channel.View case study 
Retail
Mr. Big Pillow30x Return On Ad Spend In 3 Months34.4xReturn on ad spend (ROAS)1100%Growth in total revenue2390%Growth in offline revenueOmnichannel advertising for Mr. Big Pillow, designed around clear objectives and measures of success, to get more from a limited online budget and see customers across online and offline channels.View case study 
Fashion
CC-OO87x Increase In ROAS Over Last Year’s Lunar New Year189xIncremental return on ad spend (ROAS)87xIncrease in ROAS86%Lower cost per acquisition (CPA)Lunar New Year Facebook ads for CC-OO, split by gender, aimed at Facebook’s In-Market audience and refined with A/B tests on the creative.View case study
Your Retail Marketing Questions Answered
How do I choose a retail marketing agency in Thailand?How do I choose a retail marketing agency in Thailand?Ask for retail case studies with revenue and order figures, how store and online results are reported together, and who in the team works on your account. Check that the agency runs local search, product search and ads under an integrated strategy, and that it knows your platforms, from Shopify to Shopee and Lazada.
What do your retail marketing services include?What do your retail marketing services include?Local SEO for each store’s Google Business Profile, ecommerce SEO for category and product pages, AI Search citations, Google Shopping and Performance Max, Meta ads for new collections, and Collaborative Performance Advertising Solution (CPAS) ads with Shopee and Lazada. The strategy sets which parts come first for your stores.
How long until retail marketing shows results?How long until retail marketing shows results?Ads produce order data as soon as tracking and product feeds are in place. Technical fixes and Google Business Profile updates take weeks to show, and rankings for competitive product terms take months. The report shows online orders and store visits by channel each month, so you see which channel starts working first.
Do you work with Shopee and Lazada stores?Do you work with Shopee and Lazada stores?Yes. CPAS ads send shoppers from Facebook and Instagram to your Shopee or Lazada store and are measured on the orders there, and Shopee in-platform ads reach people already searching the marketplace. Campaign structure, audiences and bids are reviewed every week, and the report shows cost per order by marketplace next to your own store.
Do you work with retailers that have many stores?Do you work with retailers that have many stores?Yes. Each store gets its own Google Business Profile and location page with opening hours and directions, and ads can be set by the area each store serves. Reports show results by store and for the online shop, so budget goes to the locations and channels that return the most.
Can you drive visits to our stores, not just online orders?Can you drive visits to our stores, not just online orders?Yes. Local search, a Google Business Profile for every store and ads within a radius of each one bring shoppers in. Store visits, calls and directions are reported next to online orders, so you see the whole picture for each store.
What happens in the first month?What happens in the first month?A review of your website, store listings, feeds and tracking, fixes to Google Business Profiles and conversion tracking, an approach by category and store, and the first campaigns live. You see the strategy and the tracking before any budget goes to media.
Speak To Our Retail Marketing Team
Tell us how many stores you run, where you sell online and the targets you need to reach. A senior retail specialist looks at your store listings and your online shop before the first call.
Services For Retailers
Local SEO
Google Business Profile, maps and local search for brands with branches or service areas in Thailand.
Google Shopping
Product feeds and Shopping campaigns for online stores.
CPAS Ads
Collaborative Performance Advertising Solution (CPAS) campaigns with retailers such as Shopee and Lazada, measured on retailer orders.
Performance Max
Performance Max campaigns with the feeds, assets and conversion data they need to work well.