Luxury Marketing Agency Measured On Revenue And Enquiries
Primal is a luxury marketing agency in Thailand for watch, jewellery and fashion houses. Search engine optimisation (SEO), AI Search and paid media run under an integrated strategy that keeps to your brand guidelines, reported on enquiries and online revenue.
Led By Senior Practitioners
Primal is a luxury marketing agency working from our Bangkok office at 29 Vanissa Building, Soi Chidlom, with about 150 people across Bangkok, Kuala Lumpur and Singapore. Senior practitioners set the strategy and check pages, ads and reports against your brand guidelines, and an integrated Primal team runs SEO in Thai and English for collection and product pages, AI Search, Google Ads and Instagram ads, accelerated by INSTINCT®.
Results Reported On Revenue And Search Visibility
Primal reports luxury brand marketing on revenue from your online store, enquiries and appointment requests for your boutiques, and the visibility of each collection in search and AI answers. Rankings, Google Search Console data and brand mentions in ChatGPT, Gemini and Google AI Overviews are in a unified report with ad spend and revenue, and every page, ad and report is checked against your brand guidelines before it is published or sent.
Luxury Brand Marketing Designed Around Your Boutiques
A watch house with its own boutiques and an online store needs different work from a fashion label sold mostly through department stores. Primal starts with how your buyers research a purchase today, on Google, in AI answers and on Instagram, then prepares search and paid media that present each collection the way your brand guidelines require and sell on the product and the brand story.
Work With A Google Premier Partner In Thailand
Google gives Premier Partner status each year to the leading 3% of participating companies in a country, and Primal holds it in Thailand for 2026. With our Meta Business Partner, LINE Agency Partner and HubSpot Certified Partner status, the team gets early access to new ad products, joint strategy work with the platforms and beta tests, so new ad formats reach your collections early.
Results For Luxury Brands
Luxury Goods
PAÑPURI73% Increase In Revenue73%Increase in revenue29%Increase in return on ad spend (ROAS)Google video ads for awareness, then Google Search and Performance Max ads for purchases, for PAÑPURI’s new products in the festive season.View case study 
Luxury Goods
Jubilee Diamond93% Of Target Keywords In The Top 3 In 3 Months119%Increase in search visibility56%Increase in organic traffic93%Of target keywords in the top 3 search resultsTechnical SEO for Jubilee Diamond’s website, with compressed images, canonical tags, structured URLs and a refined internal linking structure.View case study 
Luxury
Grand Seiko107% Growth In Organic Traffic In 4 Months107%Increase in organic traffic109%Increase in search visibility40%Of keywords on page 1Faster pages, a clearer site structure and refreshed content made the website easy for Google to crawl and lifted rankings in a short period.View case study
Your Luxury Marketing Questions Answered
How do I choose a luxury marketing agency in Thailand?How do I choose a luxury marketing agency in Thailand?Ask for luxury and premium brand case studies with revenue and search figures, how the agency keeps ads and pages within your brand guidelines, and who approves creative before it runs. Check that search, AI Search and paid media are handled by an integrated team, so the brand reads the same on Google, in AI answers and on Instagram.
What do your luxury brand marketing services include?What do your luxury brand marketing services include?SEO for collection, product and boutique pages, AI Search for how ChatGPT, Gemini and Google AI Overviews describe the brand, Google Search, Shopping and Performance Max, Instagram and Facebook ads, and tracking for online orders and boutique appointment requests. The strategy sets which parts come first.
How long until luxury marketing shows results?How long until luxury marketing shows results?Paid media produces revenue data as soon as tracking is in place. Technical fixes take weeks to show, and rankings for competitive terms take months. The report shows search visibility, boutique enquiries and online revenue by collection each month, so you can see what each channel is doing.
Can paid media work for a brand that does not discount?Can paid media work for a brand that does not discount?Yes. Campaigns can sell on the collection and the brand story instead of price, with creative made to your guidelines and placements chosen for your buyers rather than people looking for a discount. Revenue, average order value and boutique appointments are reported, so you can see that full-price orders came in.
Do you work with brands that sell through boutiques and department stores?Do you work with brands that sell through boutiques and department stores?Yes. Boutique pages and Google Business Profiles show each location, its opening hours and directions, and ads can send buyers to a boutique appointment or to the online store. Reports show online revenue, appointment requests and searches for your brand, so you can see what each channel adds.
Can you reach high-net-worth buyers in Thailand?Can you reach high-net-worth buyers in Thailand?Yes. Search terms in Thai and English around specific collections and models, Meta and Google audiences made from your customer data, and placements in finance and lifestyle media reach buyers who already know what they want. The report shows enquiries and boutique appointments by campaign.
Do you keep to our brand guidelines?Do you keep to our brand guidelines?Yes. Creative, copy and landing pages follow your global brand guidelines, and anything made in Thailand goes to your brand team for approval before it runs. Reporting comes in the format your regional office uses.
Speak To Our Luxury Marketing Team
Tell us where your brand sells today, in boutiques, department stores and online, and the targets you need to reach. A senior specialist looks at your search presence and campaigns before the first call.
Services For Luxury Brands
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
AI SEO
Citations in ChatGPT, Gemini, Perplexity and Google AI Overviews for the questions your buyers ask.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Instagram Advertising
Instagram Feed, Stories and Reels ads, run and reported with your Meta campaigns.