A Creative Agency For Ads And Social Media Content
Primal is a creative agency in Thailand. An integrated team takes your brand from the first idea to the finished ads and social media content, so the work is not split across separate companies. Senior creatives lead each idea, and the same team produces the video, photos and graphics for every placement.
- 300+Brand partners
- SeniorCreatives lead every idea
- VersionsMade faster with INSTINCT®, chosen by our creatives
Our Creative Work
Each Placement Now Asks For Its Own Version
A buyer in Thailand may see your brand in a TikTok video, an Instagram Story, a Facebook post and a YouTube ad in the same week. Each placement has its own size, length and viewing habits, so one campaign now needs many versions of the same idea. Artificial intelligence (AI) makes those versions faster to produce. Someone still has to lead the idea, choose the versions that run and keep the brand the same across all of them. At Primal that work stays with senior creatives, and the media team reports which version brings the most leads and orders, so the next round starts from results.
Creative And Production Services At Primal
Senior creatives lead the idea and INSTINCT® speeds up the versions. An integrated team covers brand, campaign, content and production, in Thai and English.
Brief A Project
Brand Ideas
The central idea of your brand, with the look and the tone of voice that every piece follows.
Campaign Ideas And Execution
One campaign idea carried across your ads, your own channels and influencer posts, from the first concept to the last cut.
Video Production
Video for your ads and social media, from short vertical videos to longer videos for YouTube.
Photography And Graphic Design
Art direction, product and food photos, static ads, carousels and banners, made to your brand guidelines.
Social Media And E-Commerce Content
Posts, short videos and Stories for your pages, and images for your product pages, scheduled in a content calendar.
App And Website Design
Screens for apps and websites, designed around your brand and the people who use them.
How A Creative Project Runs With Primal
Five stages, from a brief written together to a review of which versions worked.
Brief
Your goal, your buyers, the placements in the media schedule and your brand guidelines, written together so the creative work aims at the same target as your business.
Results From Our Creative Campaigns
Fashion
CC-OO87x Increase In ROAS Over Last Year’s Lunar New Year189xIncremental return on ad spend (ROAS)87xIncrease in ROAS86%Lower cost per acquisition (CPA)Lunar New Year Facebook ads for CC-OO, split by gender, aimed at Facebook’s In-Market audience and refined with A/B tests on the creative.View case study 
Real Estate
Solar D29x Return On Ad Spend In The First Month3xIncrease in leads29xReturn on ad spend (ROAS)52%Lower cost per lead (CPL)Lead generation ads for Solar D with more than half of the budget on Google, a monthly review of real lead data and tests of creative formats and content types.View case study 
Food And Beverage
Tim Hortons67,736% Growth In Fans In 3 Months27M+Audience reached67,736%Growth in fans33.5M+Impressions on FacebookA social media campaign that introduced Tim Hortons to Thailand through Uncle Tim, a Canadian visiting Bangkok for the first time.View case study
Recognised For Our Content And Social Media Work
Primal has won Gold and Silver at the Marketing Excellence Awards in Thailand for customer engagement, social media, content and public relations work, and Bronze at the Asia eCommerce Awards for e-commerce campaign content.
See All Awards- GoldExcellence In Customer EngagementMarketing Excellence Awards
- GoldExcellence In Social Media MarketingMarketing Excellence Awards
- SilverExcellence In Content MarketingMarketing Excellence Awards
- SilverExcellence In Communications And Public RelationsMarketing Excellence Awards
- BronzeBest eCommerce Campaign Content MarketingAsia eCommerce Awards
More On Working With A Creative Agency In Bangkok
Primal’s creative team in Thailand works from our Bangkok office at 29 Vanissa Building, Tower B, 14th Floor, Soi Chidlom, Ploenchit Road. If you are comparing a graphic design agency in Bangkok with a separate company for video, our team covers both, and works with our social media and advertising teams on the same campaigns, in Thai and English. Campaigns now need many versions of each idea, across formats and audiences. AI lowers the cost of making them, and the work that keeps your brand the same in every version stays with senior creatives.
Speak To Our Creative Team
Request a 30-minute consultation with a senior creative specialist on your current creative, how consistent your brand looks across placements and how your production runs.
Request A Creative ReviewYour Creative Questions Answered
How do I choose a creative agency in Thailand?
Ask to see work the agency has made for ads, and ask how it measures that work once it runs. Check who writes the idea and the script, who designs and edits, and whether you get a version for each placement in Thai and English. A team that also runs your ads can tell you which version brought leads or orders.
What is the difference between a creative agency and a production company?
A production company usually films and edits to a brief that someone else has written. A creative agency writes the idea and the brief as well. Primal is a creative agency and a marketing agency. Our creative team writes and produces the video, photos and graphics, and our media team runs them as ads.
Who leads the creative idea?
A senior creative leads the central idea and works with the brand, strategy and channel specialists on your account. The idea is agreed at the concept stage, then carried into every format, and senior creatives check the work at each review point.
Does AI replace people in your creative team?
No. INSTINCT®, Primal’s internal AI capability, speeds up the parts of production where many versions are needed quickly. The idea, the choice of versions and keeping the brand the same stay with senior creatives, who then have more time for the parts of the work people respond to.
Can you make creative for brand and performance at the same time?
Yes. The central idea and the ads that bring leads and orders are made from the same brief, in the same process. Brand films, key visuals, social cuts and ad creative are made together, so the campaign reads as one piece of work in every format.
How do you know which creative works?
Each version runs as an ad with its own tracking, and the media team reports reach, cost per lead and return on ad spend for each one. The versions with the lowest cost per result get more of the budget, and the next brief starts from them.
Do you make creative in Thai and English?
Yes. Scripts, captions and graphics are written in Thai, in English or in both, depending on the language your buyers search and watch in.
Other Services You May Be Considering
Social Media
Content calendars, posting and page management for your brand’s social media, reported against the agreed targets.
Influencer Marketing
Influencers whose audiences match your buyers, selected and briefed, with results measured alongside your ad campaigns.
Production
Video, photos, animation and artwork made for your digital campaigns, from the script to the final edit.
LINE Ads
LINE Ads campaigns that reach buyers on LINE, run and reported with your other paid channels.