An SEM Agency That Runs Paid Search And SEO Together
Primal is a search engine marketing (SEM) agency in Thailand that runs pay-per-click (PPC) ads on Google beside your search engine optimisation (SEO), so both work from the same keyword data and the same lead targets.
Brands That Choose Primal For Search And Advertising
Paid And Organic Results Share One Page
On Google, the ads and the organic results sit on the same page for the same search. When paid search and SEO are run apart, ad budget can go to terms you already rank well for, and the keyword data from your ads never reaches the SEO strategy. Primal runs both as an integrated search engine marketing program. The terms that convert in paid search decide which pages SEO creates next, and paid budget goes to the terms where your organic rankings are still weak.
What Our SEM Services Cover
Our search engine marketing work has 6 parts, run by an integrated team across paid and organic search. The strategy sets which come first.
- Keyword ResearchSearch terms grouped by intent and value, in one list shared by your paid search and SEO work.
- Search AdsGoogle Search campaigns with ad copy, ad assets and bids set for the terms most likely to bring a lead or an order.
- Shopping And Performance MaxProduct ads and Performance Max (PMax) campaigns for online stores, run from an accurate product feed.
- Search Engine OptimisationTechnical fixes, page updates and content for the terms worth ranking for organically, chosen with the paid search data.
- Landing PagesPages matched to each group of search terms, checked for load speed, tracking and form completion.
- Search ReportingClicks, leads, revenue and return on ad spend (ROAS) from paid and organic search in a unified report, by keyword group, against the agreed targets.
SEO And Paid Search Compared
The two channels show on the same results page and work in different ways. Run together, each one covers the other’s gaps.
| Area | SEO | Paid Search | Run Together By Primal |
|---|---|---|---|
| When Results Start | Usually after months | Days after launch | Included. Paid search brings enquiries in the first weeks while the SEO pages start to rank. |
| Cost Of A Click | No cost per click | You pay for each click | Included. Ad budget goes to the terms you do not rank for yet, not to the ones you already hold. |
| When Spend Stops | Rankings keep bringing visits | Ads stop showing | Included. Organic rankings cover the terms you hold, so paid budget can go to new ones. |
| Keyword Data | Clicks and impressions in Search Console | Which terms bring leads, within days | Included. The terms that convert in paid search decide which pages SEO creates next. |
How Primal SEM Works
Five stages that run paid and organic search from one keyword list.
Research The Keywords
One keyword list for paid and organic search, grouped by intent, monthly searches and the value of a lead.
Results From Our Advertising Work
Education
Le Cordon Bleu42.15% Increase In Transactions In 3 Months42.15%Increase in transactions24xReturn on ad spend (ROAS)61.09%Increase in goal conversion rateGoogle search and display ads for Le Cordon Bleu’s long-term courses, with a tracking system to optimise them for local and international markets.View case study 
Finance
Omise146% Increase In Leads In 3 Months146%Increase in leads325.7%Increase in sign-up conversions from Google Ads68%Lower cost per leadGoogle search ads for Omise in a semantic campaign structure, with remarketing lists, bidding tests and A/B tests of its landing pages.View case study 
Education
Krutoo46.65% Increase In Conversion Rate In 1 Month13.07%Increase in click share46.65%Increase in conversion rate24.35%Lower cost per leadAn A/B test of AI Max in Google Ads against Krutoo’s existing campaign structure, with Primal checking the keywords and ad copy it produced.View case study
An Award-Winning SEM Agency
Primal’s paid media work won Gold for Performance Marketing at the Marketing Excellence Awards in Thailand, and our PPC work was a finalist at the Search Engine Land Awards and shortlisted at the APAC Search Awards.
See All Awards- GoldPerformance MarketingMarketing Excellence Awards
- FinalistBest Overall PPC Initiative Small BusinessSearch Engine Land Awards
- ShortlistedBest Small PPC AgencyAPAC Search Awards
Search Marketing Services At Primal
Paid and organic search each have their own pages. An integrated team runs them together.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Google Shopping
Product feeds and Shopping campaigns for online stores.
Performance Max
Performance Max campaigns with the feeds, assets and conversion data they need to work well.
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
AI SEO
Citations in ChatGPT, Gemini, Perplexity and Google AI Overviews for the questions your buyers ask.
ElevateSEO™
Primal’s AI search and SEO solution for Google rankings and AI citations, run as an integrated program.
An SEM Agency In Bangkok
Primal’s search team in Thailand works from our Bangkok office at 29 Vanissa Building, Tower B, 14th Floor, Soi Chidlom, Ploenchit Road, with colleagues in our Kuala Lumpur and Singapore offices. We write search ads in Thai and English where your buyers search in both, and set location targeting by province or by a radius around each branch, so spend goes to searches near the places you serve.
Your SEM Questions Answered
Should I run SEO and PPC at the same time?
For most brands, yes. Paid search brings enquiries while SEO rankings grow, and once a term ranks well organically, its paid budget can go to terms where you do not rank yet. Running both with one PPC agency in Thailand also means one keyword list and a unified report.
Should I start with SEM or SEO?
Paid search can show your ads as soon as a campaign is approved, and you pay for each click. SEO takes weeks for technical fixes and months for competitive terms, and the visits it brings carry no cost per click. Brands that need enquiries now usually start with paid search and begin SEO at the same time.
Is search engine marketing worth it for a brand in Thailand?
It is worth it when people search for what you sell and you can track the lead or order a click produces. Compare the monthly searches for your service and the cost per click with the value of one customer.
How do I choose an SEM agency in Thailand?
Ask how the agency links paid search to SEO, how conversions are tracked and reported, and for case studies with return on ad spend or cost per lead. Primal is a Google Premier Partner, and our PPC services run from our Bangkok office with the same team as our SEO.
Can you take over a Google Ads account we already run?
Yes. We review the existing account and its conversion tracking first, then keep the campaigns that bring leads and change the rest.
How much does search engine marketing with Primal cost?
The fee depends on the number of channels and campaigns and the creative they need. Your ad spend is billed separately. Scope is set after a 30-minute call.
Speak To Our Search Team
A 30-minute conversation with a senior search specialist about your paid search, your SEO and the keywords that matter to your revenue.
Request A ConversationOther Services You May Be Considering
Advertising
All paid channels managed within a unified budget against your lead and revenue targets.
Performance Marketing
Paid media judged on leads and revenue, with spend shifted to the channels that return the most.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Content Marketing
Service pages, guides and articles written for buyers and for search.