Display Advertising Agency For Google And Programmatic Ads
Primal runs banner and responsive display ads for brands in Thailand on the Google Display Network and programmatic exchanges, with each campaign designed for reach, remarketing or leads.
Brands That Work With Our Paid Media Specialists
Reaching Buyers Before And After They Search
Search ads reach people who are already looking for what you sell. Display advertising reaches buyers in Thailand earlier, on the news, lifestyle and app pages they read, and again after they visit your site without enquiring. Primal gives each display campaign one job, reach for new audiences or remarketing to past visitors, and judges it on the measure that fits that job.
What Our Display Advertising Services Cover
Our display work has 6 parts. The media strategy sets which come first for your brand.
- Google Display NetworkResponsive display ads and uploaded banners on the sites and apps in Google’s network, managed in your Google Ads account.
- Programmatic DisplayBanners bought through a demand-side platform (DSP) across ad exchanges, for audiences and publishers outside Google’s network.
- RemarketingAds shown again to people who visited your site or app, with separate messages for product viewers, abandoned carts and past customers.
- Audience TargetingIn-market and custom segments created from your keywords and competitor sites, with placement and topic targeting where the page matters more than the person.
- Brand Safety And FrequencyExclusion lists for sites and apps that do not suit your brand, reviewed during each campaign, and caps on how often one person sees an ad.
- ReportingImpressions, reach, clicks, click-through and view-through conversions, cost per acquisition (CPA) and return on ad spend (ROAS), reported against the target for each campaign.
Recognised For Media And Performance Work
Primal’s media work has won Gold for Performance Marketing and Bronze for Excellence In Media Strategy at the Marketing Excellence Awards in Thailand.
See All Awards- GoldPerformance MarketingMarketing Excellence Awards
- BronzeExcellence In Media StrategyMarketing Excellence Awards
- FinalistExcellence In Media StrategyMarketing Excellence Awards
- FinalistExcellence In Data-Driven MarketingMarketing Excellence Awards
More Advertising Services At Primal
Display runs beside programmatic, native and video advertising. Each has its own page, and an integrated team manages them within a unified budget.
Programmatic Advertising
Automated buying of display and video ads across premium publishers.
Native Advertising
Sponsored articles and recommended content on news and lifestyle sites.
YouTube Ads
Video ads on YouTube, set up for reach or for action.
Performance Max
Performance Max campaigns with the feeds, assets and conversion data they need to work well.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Advertising
All paid channels managed within a unified budget against your lead and revenue targets.
How Primal Display Advertising Works
Five stages, from the job each campaign does to reports that show what the spend reached and returned.
Set Each Campaign’s Job
Reach, remarketing or leads, with a target for each, such as cost per thousand impressions (CPM), cost per visit or cost per lead.
Results From Our Google Ads Work
Travel And HospitalityThavorn Palm BeachThavorn Palm Beach51% Increase In Bookings51%Increase in bookings1467%Increase in revenue54%Increase in return on ad spend (ROAS)Search and display ads for a luxury resort on Karon Beach in Phuket, with micro-conversions and value-based bidding for better quality leads.View case study 
Education
Le Cordon Bleu42.15% Increase In Transactions In 3 Months42.15%Increase in transactions24xReturn on ad spend (ROAS)61.09%Increase in goal conversion rateGoogle search and display ads for Le Cordon Bleu’s long-term courses, with a tracking system to optimise them for local and international markets.View case study 
Travel And Hospitality
SpiceRoads Cycling48% Increase In Transactions In 3 Months48%Increase in transactions30%Increase in revenue15%Increase in conversion rateIntegrated Google Ads and Facebook campaigns for SpiceRoads Cycling in the low season, using the brand’s first-party data for search and display remarketing.View case study
Your Display Advertising Questions Answered
Is display advertising worth it for a business in Thailand?
Display is worth it when you need more people in your market to know your brand, or when many visitors leave your site without enquiring. People who see a display ad are reading or watching something else, so display is judged on reach and on conversions from remarketing, and search stays the channel for buyers who are already looking.
Why use a Google display ads agency instead of running display in-house?
Display campaigns left on default settings can spend on apps and sites that bring few buyers. A Google display ads agency reviews the placement reports, keeps exclusion lists current, tests banner versions and sets frequency caps. Primal is a Google Premier Partner.
How do you report display advertising results?
Each report shows impressions, reach and frequency, clicks, and conversions split into click-through and view-through, with CPA against the agreed target. Placement reports show the sites and apps where your ads appeared.
How long until display advertising shows results?
Reach and remarketing campaigns deliver impressions as soon as the ads are approved. Bidding toward conversions needs several weeks of data to settle, and a steady cost per lead usually takes a few months of audience and banner tests.
What do your display advertising services include?
Campaign strategy, audience and placement setup, remarketing lists, checks on banner and responsive ads, brand safety settings, testing and reporting, run beside your search and social campaigns.
How much does display advertising with Primal cost?
The media management fee depends on the number of channels and campaigns and the creative your campaigns need. Your ad spend is billed separately. Scope is set after a 30-minute call.
Speak To Our Display Advertising Team
A 30-minute conversation with a senior media specialist about your audiences, your placements and what you need from a display advertising agency.
Request A ConversationOther Services You May Be Considering
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.
Conversion Rate Optimisation
Testing and changes that turn more of your existing visitors into leads and orders.
Marketing Strategy
A strategy that sets the channels, the budget split and the targets before money is spent.
Lead Generation
Campaigns, landing pages and tracking set up to deliver qualified enquiries.