Insurance Marketing Agency Measured On Quote Requests
Primal is an insurance marketing agency in Thailand for insurers, insurance brokers and agents. We design search, AI Search and ads around quote requests and applications, and report the results by product.
Integrated Insurance Digital Marketing
Primal is a marketing agency working from our Bangkok office, with about 150 people across Bangkok, Kuala Lumpur and Singapore. For insurers, brokers and agents, the same Primal team runs search engine optimisation (SEO) for product and comparison searches, AI Search work so ChatGPT, Gemini and Google AI Overviews cite your pages when people ask which policy to buy, and Google and Meta ads that send each click to a quote or application page.
Results Reported On Quotes And Policies
Insurance digital marketing is reported on quote requests, completed applications and the cost of each, by product and by channel. Where your agents follow up the enquiries, the report can also show the policies issued from each channel, from the records in your customer relationship management (CRM) system.
Insurance Marketing Designed Around Each Product
A motor insurance renewal, a health insurance product and a life insurance policy each have their own searches, their own buyers and their own route to a policy, through a website, an agent or a bank. Primal starts with the products you want to grow and how each one is sold today, then maps out search, AI Search and ads around them.
Work With A Google Premier Partner In Thailand
Google gives Premier Partner status each year to the leading 3% of participating companies in a country, and Primal holds it in Thailand for 2026. With our Meta Business Partner, LINE Agency Partner and HubSpot Certified Partner status, the team gets early access to new ad products, joint strategy work with the platforms and beta tests, so new ad formats reach your campaigns early.
Results From Our Search And Ads Work
InsuranceA Life Insurance ServiceA Life Insurance Service65.75% Increase In Revenue Year On Year65.75%Increase in total revenue354%Increase in revenue from Facebook93.4%Increase in revenue from GoogleGoogle search ads for a life insurance service, reorganised by product brand, with updated ads and landing pages and a budget set by performance data.View case study 
InsuranceA Leading Life InsurerA Leading Life Insurer39x Increase In Organic Conversion In 3 Months6xIncrease in search visibility4.4xIncrease in organic traffic39xIncrease in organic conversionTechnical SEO for a life insurer’s website, with server-side redirects, repaired internal links and keywords matched to refreshed landing pages.View case study 
InsuranceA Car Insurance CompanyA Car Insurance Company153% Increase In Organic Conversions In 3 Months367%Increase in organic impressions517%Increase in organic clicks153%Increase in organic conversionsSEO for a car insurance company, with keyword research for its product pages, suggested new pages and call-to-action buttons inside its blog articles.View case study
Your Insurance Marketing Questions Answered
How do I choose an insurance marketing agency in Thailand?How do I choose an insurance marketing agency in Thailand?Ask how the agency tracks a quote request through to a policy, how it handles the disclosures that insurance ads must carry for each product, and how your compliance team reviews ads and pages. Check that search, AI Search and ads are managed together and reported by product.
What does your insurance digital marketing include?What does your insurance digital marketing include?SEO for product and comparison pages, AI Search work, Google and Meta ads, quote and application landing pages, call and form tracking, and reporting by product. For agency networks, it can include local pages and campaigns for each branch or agent.
How long until insurance marketing shows results?How long until insurance marketing shows results?Paid campaigns produce quote data as soon as tracking is live and your compliance team has approved the ads and pages. SEO takes weeks for technical fixes and months for competitive terms, such as searches for motor insurance and health insurance.
Do you work with life and general insurers?Do you work with life and general insurers?Yes. Life, health and motor insurance run on the same search and ads strategy, with their own searches and pages for each product and copy that explains the policy terms buyers ask about. Ads for every product carry the disclosures that product requires.
How do you handle the advertising requirements for insurance?How do you handle the advertising requirements for insurance?Ads and landing pages for insurance products are written to be clear, accurate and not misleading, with the disclosures each product requires. Your compliance team approves each item before launch.
Can you generate leads for agents as well as online quotes?Can you generate leads for agents as well as online quotes?Yes. Campaigns can send people to an online quote, a call back request or an agent’s contact, each tracked on its own, so the report shows which products close better online and which need an agent, and budget goes to the path that produces policies.
What happens in the first month?What happens in the first month?A review of your website and current campaigns, tracking for quote forms, calls and call back requests, the compliance process agreed with your team, an approach for each product, and the first campaigns live. You see the strategy and the tracking before any budget goes to media.
Speak To Our Insurance Team
Tell us the products you want to grow and how they are sold today. A senior strategist looks at your website and current campaigns before the first call.
Services For Insurers
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Facebook Advertising
Facebook campaigns designed around leads, with creative tested to find what converts.
Landing Pages
Landing pages for ad campaigns, tested to turn more visits into enquiries.