An SEO Agency Focused On Searches That Bring Customers
Primal is a search engine optimisation (SEO) agency in Thailand. Our SEO services cover technical fixes, content and links, focused on the searches that bring enquiries and revenue, with AI Search run by the same team.
Visibility Across
- ChatGPT
- Gemini
- Perplexity
Brands That Grew With Our SEO Services
Buyers Search Before They Call
Before a buyer in Thailand calls an agency, a clinic or a developer, they search on Google, and more of them now ask ChatGPT and Gemini as well. An SEO company that only reports rankings misses the searches where the decision is made. Primal designs SEO around the searches that lead to enquiries, and tracks AI citations beside the rankings.
Buyers in Thailand search in Thai and in English, often for the same service. We choose the keywords and pages for both languages, so each buyer finds a page written in the words they type.
What Our SEO Services Cover
Our SEO in Thailand has 6 parts. The strategy sets which come first for your site.
- Technical SEOSite speed, crawling, indexing and structured data, so Google can read every page that matters.
- On-Page SEOTitles, headings and page copy matched to the words buyers type, in Thai and English where your buyers search in both.
- ContentService pages and guides that answer buyer questions, written for Google and for the answers in AI Search.
- Link BuildingLinks from relevant Thai and regional publishers, earned through editorial outreach.
- Local SEOGoogle Business Profile, map results and location pages for brands with branches or service areas.
- SEO Marketing ReportsRankings, organic leads and AI citations reported against the targets we agree at the start.
How Primal SEO Compares
What an alternative agency, Primal SEO and ElevateSEO™ each include. ElevateSEO™ is Primal’s AI Search and SEO solution.
| Solutions | Alternative Agencies | Primal SEO | ElevateSEO™ |
|---|---|---|---|
| Be Visible Everywhere With ElevateSEO™ | Not included | Included | Enhanced, AI-driven feature. Visibility for your brand across traditional search, AI search and social media platforms, wherever your buyers look |
| Focus On Conversions, Not Just Rankings | Not included | Included | Included. ElevateCONVERSION™. SCXO™ (Search Conversion Experience Optimisation): the end-to-end conversion flow, from search to success |
| Comprehensive Technical SEO Optimisation | Not included | Included | Enhanced, AI-driven feature. ElevateTECH™. The technical core for search engines and AI crawlers: page code, site architecture, schema and page addresses |
| Quality Backlinks And Digital Public Relations (PR) | Not included | Included | Enhanced, AI-driven feature. ElevateTRUST™. Amplify authority with backlinks, Google Business Profile and source-of-truth content that keep the brand consistent |
| Social Media, Community And User-Generated Content | Not included | Not included | Enhanced, AI-driven feature. ElevateCOMMUNITY™. Social media, user-generated content, listicles, social mentions and digital PR, so the brand is present where buyers and AI platforms look |
| Data-Driven Keywords And Prompts With ElevateTOPICS™ Strategy | Not included | Not included | Enhanced, AI-driven feature. ElevateTOPICS™. AI-enhanced keyword and prompt research, driven by topic mapping to target search intent and semantic clusters across every platform |
| AI-Optimised Content And Schema | Not included | Not included | Enhanced, AI-driven feature. ElevateCONTENT™. Structure that large language models (LLMs) can read, direct answers, question-based headings and schema tactics for better AI content understanding |
| Tailored Strategy For Each AI Platform | Not included | Not included | Enhanced, AI-driven feature. An approach for each AI platform, measured across every channel |
| AI Visibility Tracking And Reporting | Not included | Not included | Included. Elevate, Primal’s AI Visibility Tracker, records mentions, citations and visibility across AI platforms and search engines, by question and by platform |
- Included
- Enhanced, AI-driven feature
- Not included
How Primal SEO Works
Five stages, from where your site stands today to a strategy that changes with Google and AI answers.
Baseline
Rankings, AI citations and organic leads today, against the competitors who take your buyers.
Results From Our SEO Services
Healthcare
Samitivej Chonburi Hospital98% Increase In Women’s Health Revenue In 12 Months98%Increase in women’s health revenue31%Increase in women’s health patient enquiries38%Increase in organic trafficElevateSEO™ for Samitivej Chonburi Hospital, with expert-led content on high-value women’s health topics, technical SEO and AI accessibility for Google and AI Search.View case study 
Travel And Hospitality
Let's Relax Spa104X Return On SEO Investment In 11 Months100%Of target keywords on page 147%Increase in online bookings104XReturn on search engine optimisation (SEO) investmentSearch engine optimisation and Google Ads for Let's Relax Spa, focused on search, the channel that brought in the most online bookings.View case study 
Healthcare
Vejthani Hospital200% Increase In Bookings In 12 Months8M to 16MGrowth in web traffic2.4KKeywords on page 1 of Google200%Increase in bookings from international searchMultilingual SEO for Vejthani Hospital in 9 languages, with patient stories, doctor profiles and a faster website on mobile phones.View case study
An Award-Winning SEO Agency
Primal’s search work has won regional and global awards, including Gold for Excellence In Search Marketing at the Marketing Excellence Awards in Thailand and Agency Of The Year SEO at the Search Engine Land Awards.
See All Awards- WinnerAgency Of The Year SEOSearch Engine Land Awards
- WinnerBest Overall SEO Initiative EnterpriseSearch Engine Land Awards
- WinnerBest In-House TeamAPAC Search Awards
- GoldExcellence In Search MarketingMarketing Excellence Awards
- ShortlistedBest Large SEO AgencyAPAC Search Awards
SEO Services At Primal
Each part of search has its own page. An integrated team runs them together.
Local SEO
Google Business Profile, maps and local search for brands with branches or service areas in Thailand.
E-commerce SEO
Category and product pages that rank on Google, on Shopify, WooCommerce or Magento.
Enterprise SEO
SEO for large sites with many pages, several teams and strict release processes.
International SEO
A unified search strategy across several countries and languages, with the right page shown in each market.
Backlink Building
Links from relevant Thai and regional publishers, earned through editorial outreach.
Google Penalty Recovery
Find what triggered a Google penalty, fix it and file the reconsideration request.
Content Marketing
Service pages, guides and articles written for buyers and for search.
AI SEO
Citations in ChatGPT, Gemini, Perplexity and Google AI Overviews for the questions your buyers ask.
ElevateSEO™
Primal’s AI Search and SEO solution for Google rankings and AI citations, run as an integrated program.
SEO Services For Bangkok Brands
Primal’s SEO team in Thailand works from our Bangkok office at 29 Vanissa Building, Tower B, 14th Floor, Soi Chidlom, Ploenchit Road. For brands that sell in Bangkok and across Thailand, local search decides which business a buyer contacts, through the map results, the reviews and the location pages. As an SEO agency in Bangkok, we start local SEO with your Google Business Profile and with pages that match how people search for your service in each district.
What Ranking For Your Searches Is Worth
Answer a few questions about your business to estimate the visits, customers and revenue a month from ranking on Google, and the return on your SEO budget. Values are in Thai baht (฿).
Your SEO Questions Answered
How do you calculate SEO return on investment?
Multiply your monthly searches by your click rate to get visits, then by your enquiry rate and close rate to get customers, then by the value of one customer to get revenue. Return on investment is revenue minus your SEO budget, divided by the budget. For example, 5,000 searches a month at a 9.69% click rate bring 485 visits; at a 3% enquiry rate and a 25% close rate that is 3.6 customers, and at ฿ 38,000 each, ฿ 138,083 a month, a return of 263% on a ฿ 38,000 budget.
How long does SEO take to show results?
Technical fixes and page updates can change rankings within weeks. Competitive keywords usually take several months of content and links. The strategy sets targets by month, so you can see progress well before the biggest keywords rank.
Is SEO worth it for a business in Thailand?
SEO is worth it when buyers search for what you sell. Compare the monthly searches for your service with the value of one customer. Rankings keep bringing visits after the work is done, while paid search stops when the spend stops.
How do I choose an SEO company in Thailand?
Ask for SEO case studies with numbers, who will do the work each week, how organic leads are reported beside rankings, and how the agency handles AI Search. Be careful with any SEO company in Bangkok or elsewhere that promises a first-place ranking.
What do your SEO services include?
Technical SEO, on-page work, content, link building, local SEO and reporting, with AI Search citations tracked by the same team. The strategy for your site sets which parts come first.
Do you work with businesses outside Bangkok?
Yes. Primal works with brands across Thailand, and runs SEO in other Southeast Asian markets with colleagues in Kuala Lumpur and Singapore.
How much does SEO with Primal cost?
SEO at Primal runs inside an ElevateSEO™ program. The fee depends on how many pages and markets the work covers and how much content and link work it needs. Scope is set after a 30-minute call.
Speak To Our SEO Team
A 30-minute conversation with a senior search specialist about your site, your competitors and the searches that matter to your revenue.
Request A ConversationOther Services You May Be Considering
Search Engine Marketing
Paid search on Google, run alongside your SEO so the two share keyword data.
Content Marketing
Service pages, guides and articles written for buyers and for search.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Marketing Strategy
A strategy that sets the channels, the budget split and the targets before money is spent.