A Google Shopping Agency For Online Stores In Thailand
Primal is a Google Shopping ads agency for online stores in Thailand. Our Bangkok team runs your product feed, Shopping and Performance Max campaigns, reported on revenue and return on ad spend (ROAS).
Brands That Rely On Primal For Search And Advertising
Shoppers Compare Products Before They Click
Shopping ads show the product photo, the price and the store name before anyone clicks, so the click comes from a shopper who has already seen what you charge. Whether your products show at all depends on the product feed in Google Merchant Center, with titles, prices, stock and images that Google can match to a search in Thai or English. Primal fixes the feed first, then sets Shopping and Performance Max campaigns around the products and margins that matter most to your store.
What Our Google Shopping Services Cover
Our Google Shopping ads work in Thailand has 6 parts. The media strategy sets which come first for your store.
- Merchant Center SetupYour Google Merchant Center account, store verification, shipping and returns settings, and the link to your Google Ads account.
- Product Feed OptimisationProduct titles, descriptions, categories, identifiers and images improved, so Google can match each product to the right searches.
- Feed FixesDisapproved products and warnings fixed, with the prices and stock in the feed matched to your store.
- Shopping CampaignsStandard Shopping campaigns grouped by brand, category or margin, with bids set by the value of each product.
- Performance Max For RetailPerformance Max (PMax) campaigns run from your feed across Search, YouTube, Display and Gmail, with product groups and audience signals chosen for each campaign.
- Revenue ReportingRevenue, ROAS and cost per order by product and category, reported against the agreed targets.
Awards For Our Paid Search Work
Primal’s paid search and performance work has won Gold for Performance Marketing at the Marketing Excellence Awards in Thailand, and our pay-per-click (PPC) work has been a finalist at the Search Engine Land Awards and shortlisted at the APAC Search Awards.
See All Awards- GoldPerformance MarketingMarketing Excellence Awards
- FinalistBest Overall PPC Initiative Small BusinessSearch Engine Land Awards
- ShortlistedBest Small PPC AgencyAPAC Search Awards
Ecommerce Advertising Services At Primal
Shopping ads sit beside the rest of your ecommerce marketing, from search engine optimisation (SEO) to marketplace ads. Each part has its own page, run by an integrated team.
Performance Max
Performance Max campaigns with the feeds, assets and conversion data they need to work well.
Google Ads
Search, Shopping, Display and YouTube campaigns set up, managed and reported against your targets.
Ecommerce SEO
Category and product pages that rank on Google, on Shopify, WooCommerce or Magento.
CPAS Ads
Collaborative Performance Advertising Solution (CPAS) campaigns with retailers such as Shopee and Lazada, measured on retailer orders.
Search Engine Marketing
Paid search on Google, run alongside your SEO so the two share keyword data.
Ecommerce
More online orders from search and ads, run as an integrated program for your store.
How Primal Google Shopping Works
Five stages that start with your product feed and end in revenue by product.
Review The Feed
Your product feed and Merchant Center account checked for disapprovals, missing fields and unclear titles.
Results From Our Google Advertising Work
Fashion
CARNIVAL6,700% Increase In Transactions In 1 Month6,700%Increase in transactions8,412%Increase in revenue26.45xROAS from Facebook adsGoogle Search ads that reached CARNIVAL’s shoppers while they compared options, with tracking that showed the revenue from each channel.View case study 
Luxury Goods
PAÑPURI73% Increase In Revenue73%Increase in revenue29%Increase in return on ad spend (ROAS)Google video ads for awareness, then Google Search and Performance Max ads for purchases, for PAÑPURI’s new products in the festive season.View case study 
Healthcare
SELFIE166% Increase In Revenue In 3 Months166%Increase in revenue73%Increase in enquiries on LINE60%Lower customer acquisition costGoogle Search and Facebook ads for SELFIE’s Impression Kits, with promotions, paid ads on influencer posts and a customer journey changed to send people to LINE.View case study
Your Google Shopping Questions Answered
What do your Google Shopping services include?
Merchant Center setup, product feed fixes and optimisation, Shopping and Performance Max campaigns, conversion tracking with order values, and reporting on revenue by product.
How long until Google Shopping ads bring orders?
Products can show once the feed is approved and the campaign is live. Bidding needs several weeks of order data to settle, and a steady return on ad spend usually takes a few months of feed and bid changes. The strategy sets targets by month.
Should I run standard Shopping or Performance Max campaigns?
It depends on your catalogue and your data. Standard Shopping gives more control over which products get budget, and Performance Max reaches YouTube, Display and Gmail from the same feed. We set the mix from your margins and conversion data.
Do you also run ads for Shopee and Lazada stores?
Yes. We run Shopee in-platform ads and Collaborative Performance Advertising Solution (CPAS) campaigns, which send Meta audiences to your store on Shopee or Lazada, and report marketplace orders beside your own store’s revenue.
How do I choose a Google Shopping agency?
Ask how the agency fixes feed problems, how it groups products for bidding, and for ecommerce case studies with revenue or return on ad spend. Primal is a Google Premier Partner and runs Google Shopping ads for brands in Thailand from our Bangkok office.
How much does Google Shopping with Primal cost?
The media management fee depends on the number of channels and campaigns and the creative your campaigns need. Your ad spend is billed separately. Scope is set after a 30-minute call.
Speak To Our Shopping Ads Team
A 30-minute conversation with a senior specialist from our Bangkok office about your product feed, your margins and the products that should get budget first.
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