An Influencer Marketing Agency For Brands In Thailand
Primal’s influencer and key opinion leader (KOL) marketing in Thailand selects influencers whose audiences match your buyers, briefs them on your product and message, and measures their posts alongside your ad campaigns.
Trusted By 300+ Brand Partners
Influencers Chosen By Their Audience
An influencer post reaches the people who chose to watch that influencer. The post is worth paying for when those people are your buyers, by age, location, interests and the language they use. As an influencer marketing agency in Thailand, Primal checks each influencer’s audience before you pay for a post, briefs them on your product and message, and measures each post against the targets agreed with you, alongside your ad campaigns.
What Our Influencer Marketing Covers
Influencer marketing in Thailand with Primal has 6 parts. The strategy sets which come first for your brand.
- Influencer SelectionInfluencers and KOLs chosen by the age, location and interests of their audience, and checked against your buyers before any fee is agreed.
- Briefs And ContractsA brief for each influencer on your product, your message and what they must not say, and a contract for posting dates, approvals and how long you can use the content.
- Content ApprovalEach post checked against the brief before it goes live, so product details and brand words are correct.
- Campaign ManagementPosting dates, product delivery and payments handled by one Primal contact for every influencer on the campaign.
- Influencer Content In AdsInfluencer posts used in your Facebook, Instagram and TikTok ads where the contract allows it, so the posts with the most engagement reach more of your buyers.
- MeasurementReach, engagement, clicks and orders from each post, reported beside the return on ad spend (ROAS) of your ad campaigns.
How We Run An Influencer Campaign
Five stages, from your buyers and targets to a report on what each influencer delivered.
Goals And Buyers
The goal of the campaign, such as reach, website visits or orders, and the buyers it is for, with a target for each.
Results From Our Advertising Work
Healthcare
SELFIE166% Increase In Revenue In 3 Months166%Increase in revenue73%Increase in enquiries on LINE60%Lower customer acquisition costGoogle Search and Facebook ads for SELFIE’s Impression Kits, with promotions, paid ads on influencer posts and a customer journey changed to send people to LINE.View case study 
Food And Beverage
McDonald’s100% Of The Purchase Target Met In 1 Month19.96xReturn on ad spend against the previous campaign, Seafood651Orders a day in week 1, Larb McShaker Fries109%Of the in-store purchase target, McSharing Box II6 menu launches for McDonald’s, from performance campaigns for the Seafood and Taste of Thai lines to video, key visuals, social media and influencer content for 4 launches in Thailand.View case study 
Food And BeverageTaco BellTaco Bell43% Increase In Revenue Via Delivery Partners1MIncrease in reach2.3MIncrease in impressions43%Increase in revenue via delivery partnersA localised launch campaign for Taco Bell in Thailand, with optical illusions of tacos, influencers, the #ISeeATaco contest and promotions on food delivery platforms.View case study
Recognised For Our Social And Media Work
Primal’s social and media work has won Gold for Excellence In Social Media Marketing and Bronze for Excellence In Media Strategy at the Marketing Excellence Awards in Thailand, and was a Finalist for Excellence In Media Strategy.
See All Awards- GoldExcellence In Social Media MarketingMarketing Excellence Awards
- BronzeExcellence In Media StrategyMarketing Excellence Awards
- FinalistExcellence In Media StrategyMarketing Excellence Awards
Ads That Run With Your Influencer Campaigns
Influencer posts reach more of your buyers when paid ads on the same platforms run beside them. Each platform has its own page, and an integrated team runs them together.
Facebook Advertising
Facebook campaigns designed around leads, with creative tested to find what converts.
Instagram Advertising
Instagram Feed, Stories and Reels ads, run and reported with your Meta campaigns.
YouTube Ads
Video ads on YouTube, set up for reach or for action.
TikTok Ads
TikTok campaigns for reach, leads and online orders.
An Influencer Agency In Bangkok
Influencer campaigns are run by the social team in our Bangkok office at 29 Vanissa Building, Tower B, 14th Floor, Soi Chidlom, Ploenchit Road. The team includes KOL specialists and works with the content creators and designers of our creative team. As an influencer agency in Thailand, we work with influencers who post in Thai, in English or in both, and design each campaign with Primal’s social media and advertising teams, so the posts and the ads follow an integrated strategy.
Your Influencer Marketing Questions Answered
What is the difference between an influencer and a KOL?
A KOL is usually known for expertise in one field, such as a doctor, a chef or a technology reviewer. Influencer is the wider word for anyone whose posts reach a regular audience. Brands in Thailand use both words, and Primal selects and measures both in the same way.
How do I choose a KOL agency in Thailand?
Ask any influencer or KOL marketing agency how it checks an influencer’s audience before you pay, who writes the briefs and approves the posts, and how results are reported against your targets. Ask for case studies with figures as well.
How do you choose influencers for my brand?
From their audience first: age, location, interests and language, compared with your buyers. Then from their recent posts, how often their audience comments and clicks, and whether their content suits your brand. You approve every influencer on the shortlist before anything is agreed.
How do you measure influencer marketing?
Each post is reported on reach, engagement and clicks, and on orders or leads where those are the goal, with a tracked link or code for each influencer. The report sits beside your ad results, so you can compare the cost per result of each influencer and each ad.
What is earned media value (EMV)?
Earned media value (EMV) is an estimate of what the reach and engagement from influencer or unpaid posts would have cost as paid ads. It is useful for comparing campaigns. Read it beside the results your business measures directly, such as website visits, leads and orders.
Can influencer content run as ads?
Yes, when the influencer’s contract allows it. The posts with the most engagement can run in your Facebook, Instagram or TikTok ads, which puts them in front of more of your buyers than the influencer’s own audience.
How much does influencer marketing with Primal cost?
The cost depends on the number of influencers, the size of their audiences, the number of posts and how long you can use the content. Scope is set after a 30-minute call.
Speak To Our Influencer Marketing Team
A 30-minute conversation with a senior social media specialist about your buyers, your goals and the influencers who reach them.
Request A ConversationOther Services You May Be Considering
Social Media
Content calendars, posting and page management for your brand’s social media, reported against the agreed targets.
Creative
Video, photo and graphic production for your brand’s ads and social media.
Production
Video, photos, animation and artwork made for your digital campaigns, from the script to the final edit.
LINE Ads
LINE Ads campaigns that reach buyers on LINE, run and reported with your other paid channels.
Advertising
All paid channels managed within a unified budget against your lead and revenue targets.