Content Marketing Services In Thai And English
Primal is a content marketing agency in Thailand. We research and write service pages, guides and articles in Thai and English from what your buyers search for, and structure each one for Google rankings and for citations in AI answers.
Visibility Across
- ChatGPT
- Gemini
- Perplexity
Brands That Work With Our Marketing Agency
Buyers Read Before They Enquire
Before a buyer in Thailand contacts a supplier, they read service pages, guides and reviews, and more of them now read the answers that ChatGPT, Gemini and Google AI Overviews write from those pages. Google ranks and AI tools quote the pages that answer a buyer’s question clearly and accurately. Our content marketing services choose each page from search demand, write it for the buyer and report the rankings and enquiries it brings, with AI citations tracked beside them.
What Our Content Marketing Services Cover
Content marketing at Primal has 6 parts, run as an integrated program with your search engine optimisation (SEO). The strategy sets which come first for your site.
- Content MapKeyword research and the questions buyers ask, matched to one page per search, in Thai and English where your buyers search in both.
- Service And Product PagesThe pages that take enquiries and orders, written to match the commercial searches for what you sell.
- Guides And ArticlesBlog guides that answer the questions buyers ask before they contact a supplier, each linked to the service page it supports.
- SEO Content WritingSEO content writing in Thai and English from a brief for each page, with the title, headings, internal links and structured data set while the page is written.
- Content For AI AnswersA direct answer near the top of the page, clear headings and facts with their sources, so ChatGPT, Gemini, Perplexity and Google AI Overviews can quote it.
- Updates And ReportsExisting pages updated when their rankings drop, with rankings, organic enquiries and AI citations reported for each page.
An Award-Winning Content Marketing Agency
Primal’s content and search work has won awards in Asia, including Silver for Content Marketing at the Marketing Excellence Awards in Thailand.
See All Awards- SilverContent MarketingMarketing Excellence Awards
- SilverExcellence In Multilingual MarketingMarketing Excellence Awards
- BronzeBest eCommerce Campaign Content MarketingAsia eCommerce Awards
- ShortlistedBest Use Of Content Marketing LargeGlobal Search Awards
Search Services At Primal
Content is one part of a search program. Each part has its own page, and an integrated team runs them together.
SEO
Rankings on Google for the searches your buyers make, from technical fixes to content and links.
Local SEO
Google Business Profile, maps and local search for brands with branches or service areas in Thailand.
E-commerce SEO
Category and product pages that rank on Google, on Shopify, WooCommerce or Magento.
Enterprise SEO
SEO for large sites with many pages, several teams and strict release processes.
International SEO
A unified search strategy across several countries and languages, with the right page shown in each market.
Backlink Building
Links from relevant Thai and regional publishers, earned through editorial outreach.
Google Penalty Recovery
Find what triggered a Google penalty, fix it and file the reconsideration request.
Answer Engine Optimisation
Clear answers to buyer questions, marked up so answer engines and Google can quote them.
ElevateSEO™
Primal’s AI search and SEO solution for Google rankings and AI citations, run as an integrated program.
Keywords Researched In Each Language
Buyers in Thailand search in Thai and in English, and many Thai searches include English product words, so content marketing in Thailand has to cover both languages. Primal’s team in Thailand works from our Bangkok office at 29 Vanissa Building, Tower B, 14th Floor, Soi Chidlom, Ploenchit Road, and researches the keywords for each language separately. Each page is briefed and written in the language buyers use for that search, with the Thai terms taken from what people type into Google.
How Primal Content Works
Five stages, from the searches your buyers make to pages that are published, measured and updated.
Research
The searches and questions your buyers have in Thai and English, and the pages that rank and get cited for them today.
Results From Our Search Programs
Healthcare
Samitivej Chonburi Hospital98% Increase In Women’s Health Revenue In 12 Months98%Increase in women’s health revenue31%Increase in women’s health patient enquiries38%Increase in organic trafficElevateSEO™ for Samitivej Chonburi Hospital, with expert-led content on high-value women’s health topics, technical SEO and AI accessibility for Google and AI Search.View case study 
Retail
Sabai arom6900% Increase In Goal Completions In 6 Months461.0%Increase in impressions212.4%Increase in clicks6900%Increase in goal completionsSearch engine optimisation for Sabai arom, an essential oil brand, from keyword research to informative content for its audience and an on-site review of its website structure.View case study 
Education
Inside Out Academy739% Increase In Organic New Users In 4 Months613%Increase in organic impressions721%Increase in organic clicks739%Increase in organic new usersSEO for Inside Out Academy’s new website, with keyword research for its service pages and blog articles on family and parenting topics.View case study
Your Content Marketing Questions Answered
What do your content marketing services include?
Service and product pages, category pages, blog guides and articles, question-and-answer pages and updates to the pages you already have. Each one is chosen from keyword research, written in Thai and English where your buyers search in both, and structured for Google rankings and for citations in AI answers.
How do you decide what content to write?
Primal starts from search data and from the questions your buyers ask your team. Good content answers one search clearly, matches the type of page Google already shows for that search and is accurate on facts and dates. SEO content is the same writing your buyers read, with the keyword research, title, headings and internal links decided before the first draft.
Do you write public relations (PR) articles and advertorials?
Both are available as separate services. A PR article is coverage an editor chooses to publish, earned through digital PR as part of our link building service. An advertorial is a paid article the publisher labels as sponsored, run through native advertising. Content marketing covers the pages on your own site that both of them link to.
How long does content marketing take to show results?
Updates to pages that already rank can change their positions within weeks. New pages for competitive searches usually take several months, and links from other sites help them rank. The strategy sets targets by month, so you can see which pages are gaining before the most competitive terms rank.
How do I choose a content marketing company in Thailand?
Ask to see pages the company has written with the rankings and enquiries they brought, who writes and who reviews each piece, whether they write in Thai as well as English, and how results are reported for each page. Be careful with any company that promises a first-place ranking.
How much does content marketing with Primal cost?
Content marketing at Primal runs inside an ElevateSEO™ program. The fee depends on how many pages and markets the work covers and how much content and link work it needs. Scope is set after a 30-minute call.
Speak To Our Content Team
A 30-minute conversation with a senior search specialist from our Bangkok office about your site, the questions your buyers ask and the pages that would answer them.
Request A ConversationOther Services You May Be Considering
AI SEO
Citations in ChatGPT, Gemini, Perplexity and Google AI Overviews for the questions your buyers ask.
Generative Engine Optimisation
Content and brand mentions that generative AI tools draw on when they write an answer.
Native Advertising
Sponsored articles and recommended content on news and lifestyle sites.
Marketing Strategy
A strategy that sets the channels, the budget split and the targets before money is spent.