What Is E-E-A-T And How To Show It On Your Website
E-E-A-T is Google's word for experience, expertise, authoritativeness and trust. Learn how Google uses it and what your website should show.
Maris Mortel
Content Writer, Primal
About Maris
Maris Mortel is a Content Writer in Primal’s content team in Bangkok, where she has worked since 2023. She writes copy for websites, search engine optimisation (SEO), email, social media and advertising campaigns.
She has worked in media and e-commerce for more than 15 years. In the Philippines she was Managing Editor of Style Weekend magazine at Manila Bulletin and Associate Editor of Meg magazine at MEGA Publishing Group, and she was Senior Editor and Content Marketing Blog Lead at Balsam Hill. Before Primal she was Associate Marketing Manager for content at Shrewsbury International School Bangkok Riverside.
She holds a Bachelor of Arts in Communication Arts from Ateneo de Manila University and a Master of Business Administration (MBA) from the Ateneo Graduate School of Business in the Philippines.
Expertise
- Search engine optimisation (SEO) copywriting
- Content marketing
- Copy editing
- Content strategy
- Editorial management
Work Experience
- Content WriterPrimal, Bangkok2023 to Present
- Associate Marketing Manager, ContentShrewsbury International School Bangkok Riverside, Bangkok2022 to 2023
- Content Marketing SupervisorBalsam International Unlimited Company, Philippines2020 to 2021
- Senior Editor, Content Marketing Blog LeadBalsam Hill, Philippines2018 to 2020
- Managing Editor, Style Weekend magazineManila Bulletin Publishing Corporation, Philippines2011 to 2016
- Associate Editor, Meg magazineMEGA Publishing Group, Philippines2006 to 2010
Education
- Bachelor of Arts in Communication ArtsAteneo de Manila University, Philippines
- Master of Business Administration (MBA)Ateneo Graduate School of Business, Philippines
Licences And Certifications
- Advanced TESOLAmerican TESOL Institute
Profiles
Articles By Maris Mortel
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Articles on SEO, AI search and advertising from the Primal team across our offices in Kuala Lumpur, Bangkok and Singapore.