What Is A Marketing Strategy And How To Create One
What a marketing strategy is, how it differs from a plan and a tactic, and how to create one in 6 steps with SWOT, STP, 4P and the funnel.
Methinee Sopa
Content Writer, Primal
About Methinee
Methinee Sopa, known as May, is a Content Writer in Primal’s content team. She writes search engine optimisation (SEO) content for clients in many industries, written for readers and for AI search.
Her work runs from the client brief to the published page: keyword research, content strategy, SEO titles, outlines, blog articles and landing pages, optimised for Google Search and AI Overviews. She tests new SEO methods as Google changes how it ranks pages, and uses AI tools to study search intent and find gaps in content.
Before Primal, she was a Digital Content and Marketing Executive at ORO (Thailand), writing social media and marketing content for brands and supporting paid advertising on Facebook, Instagram and Shopee. She holds a bachelor’s degree from Chulalongkorn University, with a major in Thai Language and a minor in Dramatic Arts.
Expertise
- Search engine optimisation (SEO) content
- Keyword research
- Content strategy
- Writing for AI search
- Landing page copy
Work Experience
- Content WriterPrimal, Bangkok2023 to Present
- Digital Content & Marketing ExecutiveORO (Thailand) Co., Ltd., Bangkok2021 to 2023
- Social Media Content InternThe Cloud, Bangkok2020
Education
- Bachelor’s degree, Thai Language (major), Dramatic Arts (minor)Chulalongkorn University
Profiles
Articles By Methinee Sopa
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Articles on SEO, AI search and advertising from the Primal team across our offices in Kuala Lumpur, Bangkok and Singapore.