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Panlert Champakhom
Senior SEO Specialist, Primal
About Panlert
Panlert Champakhom, known as New, has worked in search engine optimisation (SEO) since 2018. He has been a Senior SEO Specialist in Primal’s technical team in Bangkok since 2023.
His work covers technical SEO, keyword research, on-page and content optimisation, internal linking and site architecture. His current focus is AI search, helping brands earn citations in Google AI Overviews, ChatGPT, Perplexity and Gemini.
Before Primal, he was an SEO Specialist at OLIVER Agency, and from 2018 to 2021 he worked in SEO at Minimice Group, first as an SEO Specialist and then in a senior role. He has managed SEO for more than 12 large clients and more than 40 small and mid-sized clients in Thailand and overseas. He holds a bachelor’s degree in International Business from Ramkhamhaeng University.
Expertise
- Technical SEO
- Keyword research
- On-page and content optimisation
- Internal linking and site architecture
- AI search
Work Experience
- Senior SEO SpecialistPrimal, Bangkok2023 to Present
- SEO SpecialistOLIVER Agency, Thailand2021 to 2023
- Senior Search Engine OptimisationMinimice Group Co., Ltd., Bangkok2018 to 2021
- SEO SpecialistMinimice Group Co., Ltd., Bangkok2018
Education
- Bachelor’s degree, International BusinessRamkhamhaeng University
Profiles
Articles By Panlert Champakhom
What Is Query Fan-Out And How AI Picks The Pages It Cites
What query fan-out is, how AI Overviews, AI Mode and ChatGPT split one question into many searches, which pages they cite and how to plan for it.
7 GEO And AEO Agencies In Thailand Compared On 6 Facts
7 GEO and AEO agencies in Thailand compared on the same 6 facts, from their AI search pages and tools to Clutch reviews and AI answers.
What Is Google AI Mode And How It Chooses Websites
What Google AI Mode is, how to turn it on in Thailand, how it chooses the pages it cites, and how to see it in Search Console and Google Analytics.
What Is AI Visibility And How To Measure It
What AI visibility is, which numbers measure it, what Search Console and GA4 can show, and how to read the figures month by month.
SEO Vs AEO Vs GEO Differences And Where To Start
SEO vs AEO vs GEO compared by where each shows up on Google and in AI answers, which advice Google Search ignores, and how to start and measure each.
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Articles on SEO, AI search and advertising from the Primal team across our offices in Kuala Lumpur, Bangkok and Singapore.